More often than not, marketing organizations spend too much time building, checking, and transforming data, and not enough time analyzing data and drawing insights. This is because many organizations simply do not have a clean, comprehensive, and organized source of marketing performance data to rely upon. This lack of high-quality performance data creates a huge opportunity cost with organizations simply missing answers to executives’ most pressing questions.
With the recession pressuring bottom lines, Gartner predicts CFOs will slash marketing analytics teams by 60% in 2023. Why and what can be done about it?
In a summarized walkthrough of our comprehensive whitepaper, Andy Hasselwander, Chief Analytics Officer at MarketBridge, discusses the root causes of analytics struggles and best practices to maintain marketing data, build a robust analytics function, and power decision-making. From jobs-to-be-done and functional capabilities that marketing analytics teams need for 2023 success, you don’t want to miss out on this 45-minute webinar.
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A 25-year marketing analytics veteran, Andy Hasselwander leads the marketing data and analytics functions at MarketBridge. He has pioneered methodologies in marketing data, attribution, insights, and optimization. Andy has a passion for applying reproducible, scientific methods to marketing analytics. He has led over 50 engagements with Fortune 500 clients in the technology, financial services, life sciences, and consumer industries.