How to assess gaps and prioritize use cases to optimize customer experiences
Today’s enterprise companies are investing millions in tech tools, software, and customer analytics to seek out a competitive sales edge. But realizing ROI on those investments requires behavior change in sales channels. Are you missing that piece?
Too often organizations jump to the newest technology, without ensuring alignment with the business. We recommend flipping the narrative: design experiences around customers’ needs, ensure data can support the sales conversation, enable teams toward the approach, and implement technology that supports data-driven sales.
Join us for a 30-minute webinar on reverse engineering this approach in 2023. Learn how to grow revenue by optimizing the experience of the buyer (first), while achieving more productivity with sellers.
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Steven leads the Go-to-Market solutions practice within MarketBridge, guiding the development and delivery of strategic sales and marketing efforts with industry leaders. Specifically, Steven leads the ongoing solution development and research for MarketBridge Account-Based Marketing (ABM) and Digital Sales Transformation initiatives that deliver a differentiated perspective. With a focus on data, customer experience, sales, and marketing alignment, as well as an understanding of complex routes-to-market, Steven helps MarketBridge clients drive innovation and activate insights through their go-to-market programs.
Jeff is a Director in the Go-to-Market solutions practice within MarketBridge focused on developing sales channel strategy solutions for clients across the MarketBridge verticals. Jeff has led multiple engagements related to digital sales optimization and helps lead the ongoing IP development within the area of digital sales transformation.