Digital transformation is a critical topic for most commercial leaders. However, there is a common misconception that digital transformation is largely about picking the right software. In reality, it is much more than that and requires a strong foundational understanding of data and data sources. This foundational data understanding can ultimately make or break your transition to systematic sales decision-making.
With over 25 years executing best-in-class data-driven targeting programs, we know the core elements for establishing a strong data foundation that will ultimately help prepare you for a successful digital sales transformation. These elements fall into three data categories:
Gathering the right information about customers and prospects
Identifying and organizing sales content and product options
Auditing your sales play strategy and marketing integrations for maximum effectiveness
Download the framework for 9 actionable tasks to help you prepare for digital sales transformation.
A Select Framework from Our EVERGREEN GROWTH ENGINE
Translating strategy to execution has never been more challenging for senior sales and marketing leaders. The MarketBridge Evergreen Growth Engine guides commercial leaders through this dynamic journey. To get you started, we have pulled together succinct frameworks, each focused on one of the eight elements of our Evergreen Growth Engine. Each framework is the culmination of 25+ years of experience driving commercial success within the Fortune 1000.
In Part 3, our team shares why Brokers and Providers are bundling coverages, the innovation potential for group benefits leaders that are transitioning from products to solutions, and 5 steps to building a customer-centric solutions strategy.
https://market-bridge.com/wp-content/uploads/2021/07/Benefits-Series-03-products-to-solutions.png6281200Bill Sheldonhttps://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.pngBill Sheldon2021-07-26 15:37:452021-07-29 14:14:122021 Group Benefits: Shifting the Mindset from Products to Solutions
In Part 2, our team shares how the pandemic has altered employee engagement in the benefits enrollment process, what employers and employees need from carriers/brokers during this accelerated transition, and what this means for...
https://market-bridge.com/wp-content/uploads/2021/07/Benefits-Series-02-employee-segmentation.png6281200Bill Sheldonhttps://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.pngBill Sheldon2021-07-14 09:30:002021-07-27 13:32:322021 Group Benefits: Personalizing the Benefits Experience Via Employee Segmentation
In Part 1 of our series, we dive into the specific go-to-market models for benefits providers as they face challenges. From employer-via-broker to direct-to consumer models, read on to see what's happening and where things are going. We share strategies, imperatives, and foreseeable opportunities for benefits providers and their senior executives.
https://market-bridge.com/wp-content/uploads/2021/07/Benefits-Series-01-changing-distribution-and-go-to-market-models.png6281200Bill Sheldonhttps://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.pngBill Sheldon2021-07-07 09:22:142021-07-27 13:33:172021 Group Benefits: Changing Distribution and Go-to-Market Models
The subscription economy has impacted all industries and is driving massive changes in business processes and operating models. The dramatic change in customer preferences away from ownership and towards outcomes and increased flexibility has changed the game...
https://market-bridge.com/wp-content/uploads/2021/06/Woman-Browsing-Movie-On-Streaming-Media-Service-scaled.jpeg17072560Brice Chaneyhttps://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.pngBrice Chaney2021-06-09 13:01:032021-06-21 17:43:41Optimizing Marketing Mix in the Subscription Economy
Our market intelligence team listened to 1,000’s of digital…
https://market-bridge.com/wp-content/uploads/2021/04/Benefits-Strategies-scaled.jpeg17022560Bill Sheldonhttps://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.pngBill Sheldon2021-04-06 16:32:032021-07-27 13:39:034 Strategies Group Benefits Providers Must Consider to Drive Growth
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