Digital transformation is a critical topic for most commercial leaders. However, there is a common misconception that digital transformation is largely about picking the right software. In reality, it is much more than that and requires a strong foundational understanding of data and data sources. This foundational data understanding can ultimately make or break your transition to systematic sales decision-making.
With over 25 years executing best-in-class data-driven targeting programs, we know the core elements for establishing a strong data foundation that will ultimately help prepare you for a successful digital sales transformation. These elements fall into three data categories:
Gathering the right information about customers and prospects
Identifying and organizing sales content and product options
Auditing your sales play strategy and marketing integrations for maximum effectiveness
Download the framework for 9 actionable tasks to help you prepare for digital sales transformation.
A Select Framework from Our EVERGREEN GROWTH ENGINE
Translating strategy to execution has never been more challenging for senior sales and marketing leaders. The MarketBridge Evergreen Growth Engine guides commercial leaders through this dynamic journey. To get you started, we have pulled together succinct frameworks, each focused on one of the eight elements of our Evergreen Growth Engine. Each framework is the culmination of 25+ years of experience driving commercial success within the Fortune 1000.
Our market intelligence team listened to 1,000’s of digital…
https://market-bridge.com/wp-content/uploads/2021/04/Benefits-Strategies-scaled.jpeg17022560Bill Sheldonhttps://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.pngBill Sheldon2021-04-06 16:32:032021-04-08 13:26:484 Strategies Group Benefits Providers Must Consider to Drive Growth
With 2021 underway, and the world appearing to be transitioning from the pandemic, we took a look at how certain market trends are crystallizing going forward. We identified 6 key market trends and themes for revenue leaders to understand and react to...
https://market-bridge.com/wp-content/uploads/2021/02/Six-Go-to-Market-Themes-for-2021-Success.png9161974Brice Chaneyhttps://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.pngBrice Chaney2021-02-19 10:41:152021-03-09 14:05:08Six Go-to-Market Themes for 2021 Success
Of all of the emergent phenomena that have occurred over the past nine months, one that hasn’t gotten much press is the dramatic increase in the supply of quality digital impressions. There isn’t a published source measuring this very real metric—it has to be triangulated between total impressions, e-commerce sales, click-through rates, and prices—but marketers across many categories know that digital marketing is killing it right now...
https://market-bridge.com/wp-content/uploads/2020/11/Digital-Advertising-2020-A-Lot-More-Quality-Digital-Eyeballs.png22503000Andy Hasselwanderhttps://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.pngAndy Hasselwander2020-11-03 21:27:522021-01-27 11:38:51Digital Advertising 2020: A Lot More Quality Digital Eyeballs
The history of fintech (financial technologies) may be rightfully traced to 1915 with the advent of wire funds transfer via telegraph and Morse code. The ensuing confluence of technology, digitization, and globalization throughout the twentieth century revolutionized all aspects of global financial systems...
https://market-bridge.com/wp-content/uploads/2020/09/How-Incumbents-Can-Compete-Against-Fintech.png9311556Steven Lewishttps://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.pngSteven Lewis2020-09-01 13:53:442021-01-27 11:34:39Levers for Disruption: How Incumbents Can Compete Against Fintech
When it comes to the impact of COVID-19 on sales channels, we’ve seen startling data on the short-term shift in channel usage by both sellers and buyers. Traditional FTF and inside sales channels have taken steep hits in usage — dropping by over 30 percentage points in some instances — which has affected direct and indirect sellers alike. For Sales Enablement teams, this presents an immediate challenge and frankly a mad scramble to upskill 1,000s of sellers on digital selling capabilities...
https://market-bridge.com/wp-content/uploads/2020/08/austin-distel-Imc-IoZDMXc-unsplash.jpg43616541Mike Kelleherhttps://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.pngMike Kelleher2020-08-21 08:14:412021-01-27 10:30:15Be Bold and Innovate Your Sales Enablement
In 2019, Forrester stated that the indirect channel was transformed more in the previous 18 months than the almost 40 years preceding – combined. And according to a recent Accenture survey of channel professionals, 76% think the channel will be unrecognizable in the next 5 years. We have identified 5 key actions channel leaders must consider now to ensure the health and success of their partner ecosystems in the coming years...
https://market-bridge.com/wp-content/uploads/2020/06/Screen-Shot-2020-07-06-at-12.13.13-PM.png6421934Steven Lewishttps://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.pngSteven Lewis2020-06-26 11:10:582021-01-27 11:30:00Partners in Peril: 5 Strategies for Channel Adaptation
As the COVID impact increases remote working, virtual conference calls, and online purchasing, sales leaders need to be asking a simple question: Should we actually eliminate geographic territories? The simple answer is “No, but…..”. We all must recognize that for >100 years the entire DNA of the sales profession has been based on geography. Whether business-to-business selling, wholesale distribution...
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