Specific trends and actions of top leaders
Never before have Tech enterprises experienced such a massive transition—from on-prem to cloud, and from one-time transactions to recurring, subscription revenue models. So how are top companies going to market amidst such aggressive change?
In an on-demand, 30-minute webinar, we answer that very question. Mike Kelleher and Brice Chaney, our Technology vertical leaders, provide summary commentary and discussion around our report, “5 Emerging Strategies to Win in the Subscription Economy.” In analyzing 1,000s of digital data points we surfaced which market leaders are winning the competitive battle, and the top go-to-market issues players must navigate.
What we cover…
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Mike leads our Technology practice where he delivers innovative Go-To-Market solutions to Fortune 1000 sales and marketing executives and their teams. He brings practical solutions to accelerate market share growth around Cloud, Big Data, and IoT opportunities by leveraging data analytics and personalized content to arm direct and indirect sales channels to manage the digital customer journey. His unique point of view is rooted in his work with Fortune 1000 executives at global firms including Akamai, Arrow Electronics, Cisco, Hewlett-Packard, IBM, Microsoft, Sage, SAP, Xerox, and more.
As Vice President of Accounts, Brice works with client leads to deliver creative and effective go-to-market solutions and programs. Brice has spent the last 12+ years broadly in the commercial strategy and insights space. Within this space, Brice has a diverse background spanning analytics, consumer insights/research, commercial strategy, sales and marketing operations, and has worked across multiple B2B and B2C industries including software/technology, insurance, financial services, CPG, and Media.