Reps are up to 200% more effective when they have the data, content, and support they need, when they need them.
It is easy to add new content, tools, and ideas to drive sales. Yet, this approach can quickly become counterproductive as sellers disengage and build their own workflows. What reps really want is simplicity and organization. This can be accomplished with tools that help them find value, and a streamlined set of content that matches buyer archetypes.
Insights From Us
Three Common Sales Enablement Challenges
Sellers are human beings; they must be empowered, not told what to do. Great sales enablement is about striking the balance between prescriptive “shoulds” and streamlined, organized resources.
The Science Behind Our Work
More From Our Library
In Part 1 of our series, we dive into the specific go-to-market models for benefits providers as they face challenges. From employer-via-broker to direct-to consumer models, read on to see what's happening and where things are going. We share strategies, imperatives, and foreseeable opportunities for benefits providers and their senior executives.