Go-to-market solution leader recognized for excellence in sales and marketing insights and analytics
BETHESDA, MD, July 26, 2022 – MarketBridge, the leading provider of rapidly scalable, innovative go-to-market solutions, has been named an Organization of the Year by Business Intelligence Group’s annual Sales and Marketing Technology Awards, also known as The Sammys. This award highlights MarketBridge’s success in insights and analytics, specifically in go-to-market strategy.
“CMOs are challenged with proving the effectiveness of marketing spend to the rest of the C-Suite quickly and accurately,” said Andy Hasselwander, Chief Analytics Officer at MarketBridge, “Yet, understanding the impact of advertising, earned media, traditional demand generation tactics, digital performance marketing, and grassroots efforts, all while navigating privacy restrictions, data integration and marketing software is a major challenge.” MarketBridge’s econometric approach to marketing mix and attribution provides executives with clarity in a seemingly confusing landscape and confidence in the marketing budget allocation process.
MarketBridge’s key differentiator is its open-source, reproducible approach with all code shared on a GitHub repository. This allows for the greatest level of visibility and accessibility for all MarketBridge customers.
The Sammys award program honors organizations, individuals, and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers. The judging panel recognizes organizations of all sizes for analytics, SEO, social media, and advertising technology, among other solutions.
“We are proud to reward and recognize MarketBridge for their innovation and dedication to helping organizations efficiently target and interact with customers,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that their efforts are incremental in helping marketing organizations achieve their best performance.”
To learn more about the Business Intelligence Group awards program and the other solutions recognized, visit www.bintelligence.com/Sammys.
MarketBridge is the leading provider of rapidly scalable, innovative go-to-market solutions for Marketing, Sales, and CX leaders. Our unique approach, Go-to-Market Science, uses analytics, insight, and data to drive revenue growth and customer value. To learn more, visit market-bridge.com.
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.
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