The pace of innovation in the health payer space continued unabated throughout 2018. While American politicians began to propose a Medicare for All universal healthcare system in the run-up to the midterms, insurers continued innovating on the product front in an effort to combat perceptions of too-high premiums and nickel-and-diming on services.
In this excerpt, MarketBridge synthesizes signal from across the digital ecosystem (social, news, influencer, advertising) to highlight critical competitive, consumer target, and go-to-market insights for payers as they plan for 2019.
What’s in the Report:
- Executive Summary and Recommendations
Immediate (quick-win) and long-term (strategic) actions
- Topic Spotlights
Surfaced hot topics in the industry in Q3
- Brand Spotlights
Deep dive on three key players (United Healthcare, Aetna and Cigna)
- Consumer Behavior Themes
Major themes arising in consumer conversations