How We Help
We help clients answer their tough questions—scalability and repeatability. By using both discrete (machine learning) and aggregated (econometric) techniques, we solve advanced marketing and sales problems.
- Optimize overall marketing mix to improve return-on-investment
- Attribute value to channels—and identify which channels are over- and under-invested
- Match the right customers to the right message and cadence
- Integrate digital and offline channel data
Why MarketBridge is Different
Extension of Your Team
MarketBridge acts as an extension of your marketing analytics team. We embed in your workflow, using the tools you use (no black boxes), working inside or outside the firewall. Our analysts and data scientists are also marketing experts—so they know the right questions to ask, and derive true insight from results.
25 Years of Data Experience
We know the right way to build and transform marketing and sales data to empower the most analytics use cases, focusing on metadata and taxonomy to make attribution and optimization work for the long haul.
When We’re Done, You’re Not
Because our results and recommendations are reproducible back to source data and link directly to version control, you own a real asset at the end of any project or program. All of the code we write is yours to own and maintain, or we’ll gladly stick around and do this for you—or anything in-between.
Our Offerings
Analyze & Recommend
- Analytics audit and org design
- Marketing data and systems assessment
Design & Build
- Propensity modeling
- Segmentation and assignment
- AI-based content optimization
- Marketing mix (MMM) and multi-touch attribution (MTA)
- Scenario planning/market sizing (budgeting)
Manage & Optimize
- Marketing data platform
- Reporting and dashboards
- Channel data management