Today’s companies are investing millions in marketing and customer analytics to seek out a competitive edge. But realizing ROI on that investment requires behavior change in your sales channels. Are you missing that piece?
With over 25+ years executing best-in-class sales engagement programs, we know the core elements for optimal data-driven sales. We’ve seen three common barriers that impede successful adoption of data-driven insights by your sales channels:
Lost in Translation
The information transfer between the analytic signal and the sales team is broken or confusing
Sales lacks the persona-specific messaging and content by buyer journey stage to execute effectively
The insights are either not linked to daily sales motions that reps (direct or indirect) follow or are not integrated effectively into sales processes
Download the framework for 10 go-do’s to break through these adoption barriers and drive revenue growth.