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https://market-bridge.com/wp-content/uploads/2024/01/balancing-digital-in-person-e1705519235193.jpg 778 1000 MarketBridge https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png MarketBridge2024-01-17 14:24:402024-01-17 14:24:40Balancing Self-Service and Agent-Led Channels in Healthcare
To succeed in the healthcare industry, it is time to embrace the notion that channels don't choose customers; customers choose channels. Using the three key steps we cover in this blog, find the right balance between self-service and agent-led channels.
https://market-bridge.com/wp-content/uploads/2024/01/futuristic-paper-cutouts-mixed-scaled-e1705435241106.jpg 571 1000 Andy Hasselwander https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png Andy Hasselwander2024-01-16 15:13:342024-01-23 12:39:25The Right Marketing Mix for Various Scenarios
Our Chief Analytics Officer, Andy Hasselwander, covers what he has learned from measuring go-to-market effectiveness across many different industries during his career. From five product dimensions that matter when choosing a marketing mix to the 4 marketing mix decisions that matter.
https://market-bridge.com/wp-content/uploads/2023/12/part-2-operations-and-analytics-thumbnail.png 628 1200 MarketBridge https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png MarketBridge2023-12-08 17:08:372023-12-11 13:39:17Part 2: Operations and Analytics – A Roadmap for Modern B2B Go-to-Market
The second whitepaper in our series, "A Roadmap to Modern B2B Go-to-Market," encompasses two main topics that enable growth—Operations and Analytics. Download the comprehensive 41-page whitepaper and learn more about this 3-part series.
https://market-bridge.com/wp-content/uploads/2023/10/channel-disruption-thumbnail.png 628 1200 MarketBridge https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png MarketBridge2023-10-30 10:26:292023-11-09 11:43:27Channel Disruption: Navigating 5 Fundamental Shifts in Healthcare Marketing & Sales Channels
Drawing on deep industry expertise, this paper examines five disruptions impacting go-to-market strategy along with specific best practice solutions. Download the comprehensive 27-page whitepaper to learn more about navigating channel disruptions in healthcare.
https://market-bridge.com/wp-content/uploads/2022/12/shaking-hands-scaled.jpg 1707 2560 MarketBridge https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png MarketBridge2023-10-17 15:44:562023-10-31 12:44:533 Channel Partner Challenges Hindering Your Revenue Growth
We’ve heard directly from our clients and survey respondents that partners struggle to adapt customer experience motions and solutions for new XaaS-driven revenues. So, in this blog, we cover three prevalent channel partner challenges technology leaders face in the race to XaaS success.
https://market-bridge.com/wp-content/uploads/2023/09/Customer-review-good-rating-concept-scaled.jpeg 1289 2560 MarketBridge https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png MarketBridge2023-10-04 10:17:102023-10-04 10:17:10B2B Coverage Design: Tactical and Strategic
Coverage design models play a pivotal role in enabling organizations to drive profitable revenue growth while providing a superior customer experience. Learn more about what coverage design is in our blog.
https://market-bridge.com/wp-content/uploads/2023/08/Target-customer-on-hand-scaled.jpeg 1162 2560 MarketBridge https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png MarketBridge2023-09-11 11:52:222023-09-11 11:52:22A Guide to Segmentation and Targeting in B2B Marketing
Amidst shifting dynamics, segmentation and targeting serve as indispensable tools for businesses navigating the market effectively. Read the blog for common pitfalls and best practices in segmentation and targeting.
https://market-bridge.com/wp-content/uploads/2023/08/tech-evolution.png 3750 6667 MarketBridge https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png MarketBridge2023-08-09 14:01:362023-08-15 11:50:21Redefining Your B2B Go-to-Market Strategy: A Blueprint for Growth
In the shifting sands of the digital era, business-to-business (B2B) sales and marketing motions have transformed drastically. Learn how to navigate the rapidly evolving B2B go-to-market landscape and future-proof your B2B go-to-market strategy.
https://market-bridge.com/wp-content/uploads/2023/07/laptops-in-electronics-store-scaled.jpeg 1709 2560 Brice Chaney https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png Brice Chaney2023-07-27 16:14:332023-07-27 16:38:27Surviving in a Commoditized Tech Market
Characterized by stagnant growth and decreasing corporate profit margins, commoditized markets frequently result in reduced long-term growth investment and a prevailing 'play it safe' mentality. We cover 4 strategies for consistent growth in consumer tech companies.