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https://market-bridge.com/wp-content/uploads/2022/12/cros-guide-to-transforming-the-channel-for-xaas-success-thumbnail.png 628 1200 Mike Kelleher https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png Mike Kelleher2022-12-19 11:29:032023-03-17 21:40:38A CRO’s Guide to Transforming the Channel for XaaS Success
CROs are faced with a burning question, “How do I transform and future-proof my partner channels to drive efficient revenue growth in the subscription economy?” We highlight 2023 challenges/priorities (and beyond) and present a clear path forward for CROs to transform their partner channels for XaaS success.
https://market-bridge.com/wp-content/uploads/2022/09/Go-to-Market-Science-Webinar-Series-thumbnail.png 628 1200 MarketBridge https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png MarketBridge2022-09-19 13:55:072022-11-04 12:17:54Go-to-Market Science Webinar Series
Go-to-Market Science Webinar Series
A webinar series for Sales, Marketing, and CX Leaders on building go-to-market success "scientifically;" hypothesize, analyze, design, and build the right backbone for sustainable revenue growth.
https://market-bridge.com/wp-content/uploads/2022/09/top-ten-xaas-marketing-trends-for-2023-thumbnail.png 628 1200 Mike Kelleher https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png Mike Kelleher2022-09-09 11:38:492022-09-09 11:42:12Top 10 XaaS Marketing Trends for 2023
Top 10 XaaS Marketing Trends for 2023
Download the whitepaper for a ten-page summary of the top XaaS marketing trends that are increasingly defining success for tech marketing leaders.
https://market-bridge.com/wp-content/uploads/2022/09/3-marketing-strategies-to-accelerate-xaas-success-thumbnail.png 628 1200 Mike Kelleher https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png Mike Kelleher2022-09-07 15:07:082022-09-07 15:07:083 Marketing Strategies to Accelerate XaaS Success
3 Marketing Strategies to Accelerate XaaS Success
In this webinar, Mike Kelleher and Brice Chaney, Senior Vice Presidents and Technology Vertical Leaders at MarketBridge review new industry research, benchmarks, and share three key priorities for marketing leaders.
https://market-bridge.com/wp-content/uploads/2022/07/marketbridge-named-organization-of-the-year-the-sammys.png 628 1200 MarketBridge https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png MarketBridge2022-07-26 09:59:012022-07-26 12:43:07MarketBridge Honored as Organization of the Year by Business Intelligence Group
MarketBridge Honored as Organization of the Year by Business Intelligence Group
MarketBridge has been named as Organization of the Year by Business Intelligence Group’s annual Sales and Marketing Technology Awards, also known as The Sammys. This award highlights MarketBridge’s success in insights and analytics, specifically in go-to-market strategy.
https://market-bridge.com/wp-content/uploads/2022/07/How-Cloud-Native-Acumatica-Adjusts-Their-Marketing-Amid-SaaS-Competition-scaled.jpeg 1707 2560 Bill Sheldon https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png Bill Sheldon2022-07-22 08:56:042022-10-03 13:07:14How Cloud Native Acumatica Adjusts Their Marketing Amid SaaS Competition
How Cloud Native Acumatica Adjusts Their Marketing Amid SaaS Competition
Bill Sheldon spoke with Todd Wells, Chief Marketing Officer at Acumatica, on the headwinds and tailwinds the cloud-native, enterprise resource planning (ERP) software leader is facing in a changing economy.
https://market-bridge.com/wp-content/uploads/2022/06/marketbridge-in-the-news-featured-on-spiceworks.png 628 1200 Brice Chaney https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png Brice Chaney2022-06-27 14:21:482022-06-27 14:21:483 Ways to Approach the XaaS Boom
3 Ways to Approach the XaaS Boom
In an article for Spiceworks, our Chief Revenue Officer Brice Chaney shares his expertise on how B2B technology marketers can find success in the XaaS economy.
https://market-bridge.com/wp-content/uploads/2022/06/marketing-executive-roundtable-succeeding-in-the-subscription-economy.png 628 1200 Mike Kelleher https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png Mike Kelleher2022-06-14 17:59:452022-06-27 14:51:43Marketing Executive Roundtable – Succeeding in the Subscription Economy
Marketing Executive Roundtable – Succeeding in the Subscription Economy
Our SVP Mike Kelleher hosts a roundtable with marketing executives from SiriusXM, Microsoft, and Pitney Bowes around the subscription economy. Watch the on-demand webinar to receive related B2B and B2C research reports.
https://market-bridge.com/wp-content/uploads/2022/05/4-best-practices-for-activating-digital-selling.png 938 1676 Brice Chaney https://market-bridge.com/wp-content/uploads/2019/02/market-bridge-40.png Brice Chaney2022-05-23 15:18:452022-09-19 17:21:334 Best Practices for Activating Digital Selling
4 Best Practices for Activating Digital Selling
By 2040, 95% of all B2B purchases will take place through digital channels. In this framework, we define what digital selling is and what it is not while providing 4 steps to best-in-class digital transformation.
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