ON-DEMAND WEBINAR

The Science of Optimizing Lead Generation Performance

GO-TO-MARKET SCIENCE
Executive Webinar Series

Combating Performance Decline and Strategy Drift for Greater ROI

Every industry is getting more competitive forcing marketing organizations to tighten budgets and increase scrutiny on spend. Marketing teams are under pressure to defend marketing investments and juice lead generation campaign performance to combat ROI decline. Yet, a relentless focus on tactical A/B testing, optimization, and short-term wins can lead to poor long-term performance.

How do you set up your lead generation engine for 2023 success? Join us for a 30-minute webinar covering how to holistically assess lead generation campaign performance in four steps.

What we cover:

4 core steps you must take to holistically evaluate lead generation campaigns
Analyzing media and messaging over time
Evaluating funnel performance and conversion rates by stage and audience segment
Assessing Share of Voice (SoV), brand reputation and recall, and upper-funnel investment

Who should watch:

Marketing and Demand Generation Leaders, Chief Marketing Officers

WATCH IT ON-DEMAND

About the Speakers

Sarah Renner

Sarah is a B2B and B2C marketing leader who specializes in driving leads, improving conversion rates, developing marketing automation campaigns, and centering the customer experience. She has over 10 years’ experience in direct response marketing across a range of industries, and helps clients solve problems across the buyer journey.

Melanie Russo

Melanie brings over 15 years of direct response experience to the MarketBridge team and is a tireless advocate for helping Retail, Financial Technology and Healthcare clients improve their B2B and B2C marketing and sales initiatives. She has a record of improving results such as increased lead generation, higher conversion rates, lowered cost-per-lead as well as elevated customer engagement through targeted content.