A four-step, methodology to capture new whitespace and activate your plan in market
What’s the fastest path to new revenue? Looking at your Total Addressable Market and prioritizing where you can win is easier said than done. Best-in-class CROs and CMOs know that the key to unlocking sustainable growth in new markets is in the details—the details of determining the best product-market fit to land new customers, sales coverage models to deliver adjacent revenues, persona-based messaging to best engage buyers, and sales enablement programs. Doing this rapidly to see the return in the first half of 2023 is the tricky part.
Join us for a 30-minute, on-demand webinar covering a systematic and repeatable process of capturing new whitespace.
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Mike leads our Technology practice where he delivers innovative Go-To-Market solutions to Fortune 1000 sales and marketing executives and their teams. He brings practical solutions to accelerate market share growth around Cloud, Big Data, and IoT opportunities by leveraging data analytics and personalized content to arm direct and indirect sales channels to manage the digital customer journey. His unique point of view is rooted in his work with Fortune 1000 executives at global firms including Akamai, Arrow Electronics, Cisco, Hewlett-Packard, IBM, Microsoft, Sage, SAP, Xerox, and more.
Brice works with leading Fortune 1000 enterprises to deliver creative and effective go-to-market® solutions and programs. Brice’s diverse background spans analytics, consumer insights/research, commercial strategy, and sales and marketing operations with clients that include Humana, Aetna, Atlassian, and Sirius XM.