ON-DEMAND WEBINAR

The Science of Building New
Revenue Streams

GO-TO-MARKET SCIENCE
Executive Webinar Series

A Data-Driven Approach to Identifying Your Next 100-Million Dollar Opportunity

What’s the fastest path to new revenue? Looking at your Total Addressable Market and prioritizing where you can win is easier said than done. Best-in-class CROs and CMOs know that the key to unlocking sustainable growth in new markets is in the details—the details of determining the best product-market fit to land new customers, sales coverage models to deliver adjacent revenues, persona-based messaging to best engage buyers, and sales enablement programs. Doing this rapidly to see the return in the first half of 2023 is the tricky part.

Join us for a 30-minute, on-demand webinar covering a systematic and repeatable process of capturing new whitespace.

What we cover:

A four-step, methodology to capture new whitespace and activate your plan in market
How to identify, evaluate, and prioritize top market opportunities
Mapping coverage and product-market fit to distinct buyers and revenue streams
Equipping sales and marketing teams to create and covert demand

Who should watch:

Chief Revenue Officers, Marketing Executives, and Product Leaders

WATCH IT ON-DEMAND

About the Speakers

Mike Kelleher

Mike leads our Technology practice where he delivers innovative Go-To-Market solutions to Fortune 1000 sales and marketing executives and their teams. He brings practical solutions to accelerate market share growth around Cloud, Big Data, and IoT opportunities by leveraging data analytics and personalized content to arm direct and indirect sales channels to manage the digital customer journey. His unique point of view is rooted in his work with Fortune 1000 executives at global firms including Akamai, Arrow Electronics, Cisco, Hewlett-Packard, IBM, Microsoft, Sage, SAP, Xerox, and more.

Brice Chaney

Brice works with leading Fortune 1000 enterprises to deliver creative and effective go-to-market® solutions and programs. Brice’s diverse background spans analytics, consumer insights/research, commercial strategy, and sales and marketing operations with clients that include Humana, Aetna, Atlassian, and Sirius XM.