How to leverage internal and external data sources for relevant customer intent information
As companies bounce back from lockdowns, sales and customer experience teams need to focus their resources on high yield revenue opportunities for an aggressive restart. It’s a no-brainer for organizations like these to focus on existing customers–today’s installed customer base drives at least 80% of tomorrow’s revenues. But how can you leverage analytics in a scalable way to identify most-likely buyers and most likely sales plays?
Watch the 30-minute on-demand webinar as we cover the specific data points needed to predict a buyer’s growth potential AND how to drive scalable cross-sell programs for your front-line teams–including how product propensity and trigger-based modeling can ID most likely cross-sell buyers.
What we cover…
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With over 40 years in consulting and working 1-on-1 with the most influential executives in technology, financial services, and more, Tim provides a unique perspective on the ever-changing business landscape in the midst of disruptive change. In 2000, Furey co-authored The Channel Advantage, the definitive book on multi-channel sales and marketing management, named one of the “20 Best Business Books of 2000” and over 10,000 copies printed. He is both CEO of MarketBridge, a sales and marketing solutions firm and the Director at Skyworks Solutions, a $4 billion semiconductor manufacturer.
As Senior Vice President, Bill works with clients to deliver innovative Go-To-Market solutions to Fortune 1000 sales and marketing executives and their teams. Bill has more than 20 years of experience working with clients on data-driven approaches to sales and marketing effectiveness. He brings practical solutions to accelerate market share growth by leveraging data analytics and personalized content to enable marketing and sales channels.