Measuring Brand Marketing’s ROI
In our latest case study, we discuss the challenge with brand marketing and how we measure brand impact on demand. Download the case study to learn more about the objectives we accomplished.
We help subscription businesses profitably acquire, upsell, and retain customers by measuring and optimizing all customer touchpoints.
For many businesses, efforts are focused on customer acquisition and retention—the point at which a user either stays or goes. We help companies integrate multiple data sources to understand the customer’s journey at every point of the relationship, getting ahead of cancellations and driving lifetime value.
Digital performance marketing is powerful—but subscription brands need awareness and scale to emerge in winner-take-all competitions for share-of-voice. We help companies measure the contribution of digital and offline marketing channels, across the upper and lower funnels, to make the right decisions on achieving profitable growth.
Siloed marketing and product teams are common in subscription businesses. Marketing acquires customers, and product focuses on experience. Customers don’t care about organizational structure—they just want to be understood and anticipated. We help companies meet customers where they learn, shop, buy, and use, aligning organizations and processes to customers, not the other way around.
A Fortune 500 life, casualty, and benefits insurance company sought answers to how their advanced analytics had atrophied over time. How could they understand marketing channel contributions and increase buyers? An econometric attribution model was built to show dollar impact on buyer acquisition and revealed what channels would and wouldn’t work moving forward.
Brice works with leading consumer subscription enterprises to deliver creative and effective go-to-market® solutions and programs. Brice’s diverse background spans analytics, consumer insights/research, commercial strategy, and sales and marketing operations with clients that include Pandora, Sirius XM, and Stride Inc.
As Chief Analytics Officer, Andy leads marketing science efforts at MarketBridge. Andy has spent 20+ years helping leaders in the technology, insurance, and consumer sectors use data to optimize and measure marketing and distribution to profitably grow revenues.
Steven Lewis leads the go-to-market solutions practice with MarketBridge, guiding the development and delivery of strategic efforts with sales and marketing leaders. Steven brings a differentiated go-to-market point of view that fuses insights and innovation with a focus on data, customer experience, business imperatives, and an understanding of complex routes to market, to drive effectiveness and cohesion.
Let us know who you are for more information on how we can support your revenue efforts: