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Recent articles in the insurance space
Balancing Self-Service and Agent-Led Channels in Healthcare
To succeed in the healthcare industry, it is time to embrace the notion that channels don't choose customers; customers choose channels. Using the three key steps we cover in this blog, find the right balance between self-service and agent-led channels.
Channel Disruption: Navigating 5 Fundamental Shifts in Healthcare Marketing & Sales Channels
Drawing on deep industry expertise, this paper examines five disruptions impacting go-to-market strategy along with specific best practice solutions. Download the comprehensive 27-page whitepaper to learn more about navigating channel disruptions in healthcare.
The Retention Imperative: Securing Long-Term Revenue Growth in Healthcare
Learn more about how health insurance carriers can positively impact retention rates and sustain revenue growth in an increasingly competitive market by embracing innovation and putting members first.
3 Steps to Using Data to Curb Member Churn and Fortify Loyalty
In this guide, we walk through three steps to mitigate member switching and enhance the member loyalty loop to secure long-term revenue growth. Download the guide to learn more.
Medicare Insurance Marketing: Navigating National vs. Local Challenges
To improve strategic plans, implement more omnichannel marketing, and drive membership growth, the Medicare insurance marketing challenges causing friction need to be addressed.
Health Insurance Leaders: How to Assess Your Underperforming Markets
There are nine imperatives for health insurance leaders that, when jointly implemented, are the building blocks for market success. Assess your markets with our complimentary download to achieve your market-level goals.
Stand Out in a Crowded Marketplace: Lessons from Open Enrollment
In this on-demand webinar, we discuss two health insurance market imperatives to elevate the customer experience in a crowded marketplace. Download for instant access to the presentation slides and webinar video.
2021 Group Benefits: Continuing Rise of Benefits Admin Platforms-as-a-Channel
A massively fragmented Benefits Administration (BenAdmin), HR, Payroll, Carrier, and PEO drives more frustration than a utility for many. Carriers and brokers will have to start thinking and acting much more like technology marketers and systems integrators moving forward in the benefits admin platform-as-a-channel inevitable future.
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