Reactions and sentiment of benefits buyers throughout open enrollment
During the 2020 open enrollment season, carriers, brokers, companies, and employees had to navigate new HR and administration technologies, a complex and diverse product landscape, and steadily increasing prices. Some carriers and brokers had real wins—and others struggled to win over buyers.
Over the course of the fall, our analysts monitored open enrollment, synthesizing the trends, conversations, and themes dominating the group benefits discussion and summarized those in three Open Enrollment Bulletins. In an on-demand, 30-minute webinar we summarize our observations and provide strategies to give you a head start on landing and expanding new groups in 2020.
What we cover…
WATCH IT ON-DEMAND
Click the button below to watch the webinar.
Bill leads our Financial Services and Insurance practice where he delivers innovative Go-To-Market solutions to Fortune 1000 sales and marketing executives and their teams. Bill has more than 20 years of experience working with clients on data-driven approaches to sales and marketing effectiveness. He brings practical solutions to accelerate market share growth by leveraging data analytics and personalized content to enable carriers and broker channels.
As Chief Analytics Officer, Andy leads our marketing science efforts. He has spent 20+ years helping leaders in the technology, insurance, and consumer sectors use data to create acquisition and consumer experience platforms that profitably grow revenues. His specialty is combining big data (machine learning and AI) with small data (social science and customer psychology.)