Rethinking Traditional Marketing Tactics in the Subscription Economy
The monumental growth of the subscription-based X-as-a-Service (XaaS) commercial model is driving complexity in the customer purchasing process. Watch the 30-minute on-demand webinar as we cover how Marketers must proactively drive both the acquisition of new logos and the expansion of usage volumes from current customers to build a competitive advantage. Mike Kelleher and Brice Chaney provide an in-depth look at our “A CMO’s Guide to Land and Expand Success in the Subscription Economy” benchmark report as this massive transition forces sales and marketing leaders to rethink their practices.
What we cover…
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About the Speakers
Mike leads our Technology practice where he delivers innovative Go-To-Market solutions to Fortune 1000 sales and marketing executives and their teams. He brings practical solutions to accelerate market share growth around Cloud, Big Data, and IoT opportunities by leveraging data analytics and personalized content to arm direct and indirect sales channels to manage the digital customer journey. His unique point of view is rooted in his work with Fortune 1000 executives at global firms including Akamai, Arrow Electronics, Cisco, Hewlett-Packard, IBM, Microsoft, Sage, SAP, Xerox, and more.
As Vice President of Accounts, Brice works with client leads to deliver creative and effective go-to-market solutions and programs. Brice has spent the last 12+ years broadly in the commercial strategy and insights space. Within this space, Brice has a diverse background spanning analytics, consumer insights/research, commercial strategy, and sales and marketing operations, and has worked across multiple B2B and B2C industries including software/technology, insurance, financial services, CPG, and Media.