Market Challenges in Asset Management
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Read MoreMarket Challenges in Technology
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Read MoreMarket Challenges in Industrial Manufacturing
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Read MoreCross-Selling: A Gold-Mine for Incremental Revenue
We work with multiple clients and over and over have come to understand the importance in cross-selling and how it impacts bottom line. The facts are simple – from advertising, educating prospects and all the steps needed to nurture a new lead to the point …
Read MoreTelco: Opportunity Exists in SMB; How Do You Capitalize?
According to Yelp, roughly 85% of American small businesses expect their revenues to grow in 2016. Year over year, small businesses are growing and need a network of technology and services to maintain growth and scale. In fact, research from BCGS suggests that the SMB …
Read MoreSoftware is Eating the World and Financial Services is Next
Like many families, my son and I both have accounts that are linked at the same bank, and of course I sometimes transfer money online when his balance gets too low. (To be fair, he works hard to earn his own money, but occasionally still …
Read More“Big Data” & “Big Content” are Sales & Marketing’s Best Friends
The demand for “big data” and “big content” to better acquire, retain, and cross-sell B2B customers is growing rapidly. Since 2010, most B2B companies have made significant investments in four core types of customer engagement platforms: CRM (e.g. Salesforce) Marketing automation (e.g. Eloqua, Marketo) Content …
Read More4 Ways to Drive More Revenue Through Cross-Sell
There is no better way for B2B organizations to drive growth than through selling to their existing accounts. Despite the potential returns, most organizations leave this strategy almost entirely in the hands of their sales teams without putting the rigor and discipline to be really …
Read MoreFrom Marketing to Sales: Why Data is Glue
We recently worked with a client in which their marketing-to-sales hand-off process was far from perfect. In fact, many of their marketing investments were going straight to the trash bin. First, sales believed marketing’s leads were unqualified and as a result, they did not proactively …
Read MoreAcquisition vs. Cross-Sell Economics: The No Brainer Investment Decision
Why is it that so many companies these days are over investing in customer acquisition? Don’t get me wrong, acquiring new customers is critical to any business’ growth, but we all know that customer acquisition costs (CAC) can be extraordinarily high. Studies show that attracting …
Read MoreWhy Your Sales Game Is Lacking & How to Play Ball
It’s no “breaking news” that many of your buyers are online. And by now, I’m sure you are too – between marketing automation, social media and more, we all are digitally invested. Despite the digital migration of your buyers and internal business teams, there is …
Read More5 Reasons Why You Should Never Use “Black Box” Lead Scoring
We see it constantly–analytics vendors who claim to offer lead scoring services that will increase your conversion rates enormously and leave you begging for more. These companies typically promise a quick and easy lead scoring deployment that will yield a +20% increase in conversion rates. …
Read MoreBlow the Doors Off of Inside Sales Performance in 2016
Inside sales is becoming a preferred channel for organizations to drive sales conversations and pipeline growth. It offers major efficiencies over traditional direct sales models, including the ability to specialize sales reps on certain activities and areas of the funnel, and provides major scale in …
Read MoreCustomer Acquisition
Lead Generation and Nurturing, Sales Enablement
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Read MoreRiddle me this: How many apps does it take to make a Sales rep productive?
We were working with a client recently that had over 10,000 global field and inside sales reps. We were amused, but not surprised, when we discovered there were over 10+ different software and customer intelligence tools available to a sales rep to “drive productivity.” Of …
Read MoreMSFT + LNKD: Welcome to the New World of Sales Enablement
Here at MarketBridge, we had collective smiles on our faces when we heard the news. We have been predicting and investing against this scenario for over two years and it’s great to see the big players validate our strategy. Ok, so we didn’t exactly predict …
Read MoreMarketing Performance: Why Is It So #@$% Hard To Get Basic Results?
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, (attributed) More than 100 years later, marketing executives still feel John Wanamaker’s pain. CMOs are under intense pressure to deliver measurable returns on marketing investments. …
Read MoreKilling Reps Softly with Customer Data and Marketing Content
Content Marketing, Sales Enablement
As sales leaders, we spend a lot of our time trying to figure out how to make our sales teams more productive. Selling into the sales and marketing technology space, MarketBridge sees many of our clients and peers struggling to do the same. Through that …
Read MoreWrestle Back Control in the Age of the Customer
As organizations continue to look for an edge, increasingly they are looking at the customer buyer journey to figure out how they can better anticipate and manage this journey. Given the shifts in how customers make decisions, involve stakeholder groups, and transact, sales and marketing …
Read MoreMarketBridge Wins Gold & Silver in 2016 Stevie® Awards for Sales & Customer Service
MarketBridge is pleased to announce they were awarded two Stevie® Awards at the tenth annual Stevie Awards for Sales & Customer Service.
Read More5 Tips to Arm Sellers in Today’s Digital Environment
B2B Customers have clearly changed how they buy. Their expectations have changed around the buying process in terms of evaluating product or service options, self-educating, and ultimately deciding on and making a purchase. Customers now spend significantly more time doing online research, they expect to …
Read MoreMarketing Technology Trends for 2016
I came across a great article from Rohit Roy and the MarTech team today that looked at recent results from a survey completed by Spear Marketing Group in September 2015. The survey focused on shifts in importance of specific marketing technologies. Here are some of …
Read MoreAccelerate Sales by Channeling David and Goliath
Evolution. It can’t be fought, nor can it be circumvented. In fact, as Jeff Goldblum’s character, Dr. Ian Malcolm, in Jurassic Park (i.e. the ’93 blockbuster, not the retirement home my mother cautions me against sending her), states that “life, finds a way.” Dr. Malcolm …
Read More5 Tips to Improve Your Email Campaigns
Are you seeing the desired results from your email campaigns? If you answer “no,” you’re not alone. Check and see if you’re missing any of these best practices in your marketing strategy: Create lead nurturing programs, not email marketing. “Email marketing” oftentimes translates to sending …
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