AI Will Eat Millions of B2B Sales & Marketing Spend
Get ready for the disruptive change coming to Sales & Marketing budgets… Most B2B revenue funnels are built under the assumption that 99% of sales and marketing efforts are wasted on leads that never close (Forrester). Many companies have built expensive “demand waterfall” management software …
Read MoreAI for Sales Executive Guide
DOWNLOAD THE GUIDE AI for Sales: What it Really Means and How to Unleash Reps’ Maximum Sales Potential Let me guess… You hear “AI” and want to jump ship. The first thing that comes to mind when you think of artificial intelligence is probably robots …
Read MoreYou Basically Insure Your Entire Life – Why Not Insure Your Marketing Campaigns?
In your personal life, you probably have a wide range of insurance policies on the things that matter most. Many of us insure our cars, health, home, life, and may even be lucky enough to have a secret stash of savings for those “just in …
Read MoreContent + Sales = The Perfect Match for Marketing ROI
If you think back to middle school, getting that girl/guy to say yes to that first date meant you had to put yourself out there. Remember that nerve-wracking process? Passing a cheesy note through a friend (“Do you like me? Yes or No?”) amounted to …
Read MoreHow to Turn the Content “Thermostat” Down
I finally justified to my wife why I bought $200 Nest thermostats a year ago… After receiving a heating bill that was double what we were expecting, I jumped into the metrics that Nest thermostats provide. Immediately I saw the problem… the heat was coming …
Read MoreWhat AI Cannot Do for Sales
AI is already the hottest buzzword among the B2B sales community. I have heard the term more through early March of 2017 than I’ve heard Account Based Marketing in all of 2016 or Social Selling in all of 2015. I should be elated as a …
Read More3 Harsh Realities Every Marketer Faces When it Comes to Content… and How to Solve Them
Content is king… or so they say. But the hardest part is effectively measuring it’s return on investment. Whether you are in manufacturing, technology, healthcare, banking, or another industry, the problem is apparent. A recent study from Sirius Decisions states companies are spending tons of …
Read MoreMarketBridge Wins Silver & Bronze in 2017 Stevie® Awards for Sales & Customer Service
MarketBridge was honored with two Stevie® Awards at the 11th annual Stevie Awards for Sales & Customer Service: A Silver Stevie® Award in the category of Incentive, Rewards, and Recognition Provider of the Year and a Bronze Stevie® Award in the category of Sales Training …
Read MoreHeads of Sales Are Getting Back to Basics in 2017
We speak with heads of sales every week. It’s what we do as a business. Here’s what we’re hearing out in the market… The world ran to cool new tools, technologies, data, training systems, sales methodologies, and a series of experiments in the post-recession era. …
Read MoreWhy And How To Introduce AI In Your Sales Process
There’s a lot of hype around Artificial Intelligence. And while we all see the potential of AI, the business media has over-complicated the term to mean machine learning, bots, and speech recognition tools. In reality, AI for sales is as simple as getting richer, more …
Read MoreChecklist To Implementing AI-Driven Sales
At MarketBridge, we believe artificial intelligence can be used to solve an age-old challenge for sales reps – “How do I better target and how can I speed up prospect research?” But AI doesn’t have to be as complex as bots, speech recognition and machine …
Read MoreWhy FinServ Businesses Need To Rethink Content. Period.
As virtually every marketer has heard, producing great content helps drive awareness, builds trust with customers, and improves lead conversion. For FinServ, Content Marketing is critical to building relationships and trust, and helping to educate customers on what are often very complex product offerings. But, …
Read MoreFlip the Down Curve – What Tech Needs to Increase Storage Sales
I’ve been following the storage market trends in FY16 and it has been quite the whirlwind. The decline in total revenue combined with customers need to consolidate enterprise and IT has made huge effects on the market. Some players, such as HPE, EMC and Dell …
Read MoreTwo “Magic Numbers” for Every CEO and Sales & Marketing Leader
As nearly every company aspires to have recurring revenue business model, investors and analysts are increasingly focused on two “magic number” metrics: ARR/CAC and NRR. More importantly, every Sales & Marketing executive and employee should be fully aware of these numbers. Customer Acquisition Payback (ARR/CAC): …
Read MoreWhat Sales Needs to Pitch Your New 2017 Products
For most companies, go-to-market plans and quotas for new 2017 products are just being finalized. The question now becomes “how can you make sure these products are successfully pushed by your sales channels?” Sales reps – whether they are in inside sales, field sales, or …
Read MoreExpert Video: Sales & Marketing Challenges Facing the Industrial Sector Today
Mike McCalley, a CMO inside the Industrial Sector, discusses the unique sales and marketing challenges facing the industrial and manufacturing industries today.
Read More3 Sales Strategy Secrets Revealed at #CEBSummit
Our team just got back from a long, informative week at last week’s CEB Sales and Marketing Summit in Las Vegas. Each year we leave with hugely valuable insights on how the customer is changing and what organizations need to do about it. However, the …
Read MoreSecret Sauce to Growth in B2B Communications – Intent Data
Communications businesses are leading the charge in the B2C consumer space. Understanding consumer needs and the buyer journey is no new news to leaders in this space… But from the B2B side of the business, resonating amongst SMB and enterprise clients can be a bit …
Read MoreSmall Business = Big Money
US-based local businesses comprise the world’s third-largest economy, trailing only the USA overall and China A consensus estimate is that the annual nominal gross domestic output of the United States is just north of $17 trillion (and about the same size as the 28-country European …
Read MoreLocal Location-Based Commerce is Far, Far Larger than E-commerce
The modern miracle of e-commerce is entering its third decade. While there is some nitpicking, the consensus reported in the New York Times is that the first purchase on a commercial website was the purchase of a music CD on August 10, 1994. Fast forwarding …
Read MoreMarket Challenges in Insurance
Download Brief: Solving Go-To-Market Challenges in Insurance >
Read MoreYour Leads – Rotting Away Like Week Old Fruit…
“Big data,” “predictive analytics,” and “lead nurture” are all the buzz when it comes to go to market strategy…. So, you, not wanting to fall behind in the digital sales and marketing world invested in some pretty cool solutions that should help you gather more …
Read MoreSo, You Think You Need a New Lead Scoring Model?
Lead Generation and Nurturing, Marketing Analytics
Often characterized by its blend of big data with predictive analytics, lead scoring has quickly emerged as a prevalent solution aimed to support demand generation and sales by identifying the right prospects to prioritize outreach. Over the past few years, investment in lead scoring solutions …
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