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Link to: Measuring Marketing’s Effectiveness

EXECUTIVE WHITEPAPER

The Ultimate Whitepaper: Measuring Marketing’s Effectiveness

An executive-level whitepaper that covers imperatives and methods for CMOs and analytics teams in driving measurable marketing ROI.

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Infographic

Sales Teams Must Adapt to the New Customer Buying Journey

Sales Enablement

Customers have clearly changed how they conduct their buying process. Their expectations have changed as it relates to their process of evaluating product or service options, self-educating, participating in decision making groups, and ultimately deciding on and making a purchase. Customers now spend significantly more …

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Infographic

9 Tips for Lead Follow Up

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Leads are an integral part of any marketing and sales strategy. This issue is that it’s difficult for marketers to know which leads will convert successfully into customers. Sometimes “quality” leads can fizzle out and “suspect” leads can turn into big business.” The best practices …

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8 Steps to Nurturing Your Leads into Butterflies

Uncategorized

Most organizations are engaged in some type of lead nurturing, but are you doing it right? At it’s best, lead nurturing is just that—nurturing. An enhanced nurturing program gives you the data and expertise to nourish your leads with the content they need, when they …

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10 Ways to Improve Your Web Analytics

Marketing Analytics

Marketing Accountability continues to be a hot topic, particularly in B2B circles. Although Sales & Marketing professionals have talked about the importance of data and measurement for almost twenty years, we continue to see striking oversights in basic implementation, especially as it pertains to websites. …

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The ultimate guide to the new buyer’s journey

At MarketBridge we have the privilege of working with hundreds of marketing and sales leaders every month. In those discussions one thing is abundantly clear: the customer buying journey is rapidly changing and organizations are struggling to keep up. These dramatic shifts in buying behavior …

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How to leverage predictive analytics in B2B organizations

Do you feel like you could be getting more out of your data? Do you want to use your data to inform business decisions instead of just reporting on activities? In this whitepaper we’ll review a real world example to show how to use predictive …

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Transform Leads into Customers with Next Generation Lead Nurturing

Leads are the lifeblood of every B2B organization. They’re how we grow and thrive. But too many marketers and sales organizations are finding themselves drowning in a sea of unqualified leads, frustrated at the lack of conversion despite several marketing investments. The problem is, most …

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