EXECUTIVE WHITEPAPER
Part 1: Growth Design
An essential 49-page guide on what it takes for business leaders to find and maintain predictable revenue growth.
Download Brief: Solving Go-To-Market Challenges in Insurance >
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Download Brief: Solving Go-To-Market Challenges in Asset Management
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Download the brief: Solving Go-To-Market Challenges in Tech >
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Download the brief: Solving Go-To-Market Challenges in Industrial Manufacturing >
Read MoreLead Generation and Nurturing, Sales Enablement
Download MarketBridge’s solution guide to customer acquisition >
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B2B marketers focus heavily on lead generation leaving their sales teams drowning in a sea of unqualified leads. As a result, the ability to prioritize leads and prospects has become more critical due to the attention and spend required to convert these leads into closed …
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Customers have clearly changed how they conduct their buying process. Their expectations have changed as it relates to their process of evaluating product or service options, self-educating, participating in decision making groups, and ultimately deciding on and making a purchase. Customers now spend significantly more …
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Leads are an integral part of any marketing and sales strategy. This issue is that it’s difficult for marketers to know which leads will convert successfully into customers. Sometimes “quality” leads can fizzle out and “suspect” leads can turn into big business.” The best practices …
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Most organizations are engaged in some type of lead nurturing, but are you doing it right? At it’s best, lead nurturing is just that—nurturing. An enhanced nurturing program gives you the data and expertise to nourish your leads with the content they need, when they …
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Marketing Accountability continues to be a hot topic, particularly in B2B circles. Although Sales & Marketing professionals have talked about the importance of data and measurement for almost twenty years, we continue to see striking oversights in basic implementation, especially as it pertains to websites. …
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At MarketBridge we have the privilege of working with hundreds of marketing and sales leaders every month. In those discussions one thing is abundantly clear: the customer buying journey is rapidly changing and organizations are struggling to keep up. These dramatic shifts in buying behavior …
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Do you feel like you could be getting more out of your data? Do you want to use your data to inform business decisions instead of just reporting on activities? In this whitepaper we’ll review a real world example to show how to use predictive …
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Leads are the lifeblood of every B2B organization. They’re how we grow and thrive. But too many marketers and sales organizations are finding themselves drowning in a sea of unqualified leads, frustrated at the lack of conversion despite several marketing investments. The problem is, most …
Read MoreBridging your data, technology, and consumer experiences.
Fresh insights to power your go-to-market® every month.
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