Marketing Accountability continues to be a hot topic, particularly in B2B circles. Although Sales & Marketing professionals have talked about the importance of data and measurement for almost twenty years, we continue to see striking oversights in basic implementation, especially as it pertains to websites.
In this infographic we highlight some basic website measurement fundamentals that will improve your web analytics implementation. With a little foresight and planning, site managers can avoid the oversights we see time and again, ensuring they can answer critical business questions about their customers.
Check out this infographic for a best practice approach to web analytics.