Most organizations are engaged in some type of lead nurturing, but are you doing it right? At it’s best, lead nurturing is just that—nurturing. An enhanced nurturing program gives you the data and expertise to nourish your leads with the content they need, when they want it, in whatever channels they want it, until you’ve created a customer who is ready to purchase.
Great lead nurturing goes well beyond drip email campaigns. It’s driven by accurate, predictive data and personalized with relevant content that actively progresses leads through the customer lifecycle.
Check out this tip sheet for the 8 steps to nurturing your leads from caterpillars to butterflies.