At MarketBridge we have the privilege of working with hundreds of marketing and sales leaders every month. In those discussions one thing is abundantly clear: the customer buying journey is rapidly changing and organizations are struggling to keep up.
These dramatic shifts in buying behavior are well documented; independent research by Gartner and Forrester suggests that by 2020, >80 percent of the buying process will occur online without any direct human-to-human interaction. However, today’s organizations continue to over-rely on traditional marketing and sales channels to reach, engage, convert, and expand their customer relationships. The cost of this failure to adapt is HUGE.
Addressing this massive shift can feel extremely overwhelming for many organizations. As a result, we have created a whitepaper – The Ultimate Guide to the New Buyer’s Journey. In this whitepaper we provide step by step strategies on how best-in-class organizations approach the new buyer’s journey