San Francisco, California – July 29, 2015 – Dell and MarketBridge are pleased to announce they were awarded two Silver Stevie® Awards at The 13th Annual American Business Awards in Chicago this year. The first award, in the Small-Budget Marketing Campaign of the Year (<$3 million) category, was for work on Dell’s Smart Office Campaign. The second award, in B2B Brand Experience category, was for work on the Dell Partner 500 campaign.
“Winning two Stevie Awards is an outstanding recognition of the results of our collaboration with MarketBridge on our Market Accelerator Program,” said Laura Reddick, Microsoft Brand Manager, PartnerDirect Marketing at Dell. ”From delivering high-value marketing content, to infographics, to sales and marketing toolkits, these campaigns have not only strengthened the efficacy of our channel partner program, but drove record high levels of engagement among users.”
MarketBridge partnered with Dell to develop a robust channel marketing program, the Dell Market Accelerator, to enable the channel with new marketing and sales tools, as well as deliver high value, insight-based marketing content. The unique combination of marketing campaigns and sales enablement materials that MarketBridge developed for Dell Partners yielded outstanding results, with channel program participation alone increasing by over 400%.
“For the second year in a row we are thrilled that our work with Dell on their Market Accelerator Program is being recognized for exceptional results,” said Steven Lewis, Senior Vice President at MarketBridge. “It is truly rewarding for us to see our lead nurturing solution in action, helping qualify nurtured prospects to grow our partners’ business, and helping partners share their experience with customers.“
The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.
Nicknamed the Stevies for the Greek word meaning “crowned,” the awards were presented to winners during a gala banquet on Monday, June 22 at the Fairmont Chicago Millennium Park Hotel. More than 400 nominees and their guests attended. Details about The American Business Awards and the lists of Stevie winners who were announced on June 22 are available at www.StevieAwards.com/ABA.
Dell Inc. listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.
MarketBridge helps B2B and B2C organizations acquire, retain, and expand customer relationships by combining the power of predictive analytics and content personalization technologies. Our unique and scalable technology platforms help our customers drive sales and marketing productivity in four distinct areas of the customer buying lifecycle: demand creation, lead nurturing, sales acceleration, and customer loyalty and retention. Our customers include more than half of the world’s top B2B and B2C brands including Dell, Microsoft, Capital One, Paypal, and DuPont.
About The Stevie Awards
Stevie Awards are conferred in six programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.
Sponsors and partners of The 2015 American Business Awards include BizTalkRadio, CallidusCloud, Engility, Fareportal, John Hancock, PetRays, and Softpro.