Leads are the lifeblood of every B2B organization. They’re how we grow and thrive. But too many marketers and sales organizations are finding themselves drowning in a sea of unqualified leads, frustrated at the lack of conversion despite several marketing investments.
The problem is, most leads are generated at the beginning of the customer lifecycle. They’re not sales-ready, and left to their own devices, not enough of them will convert.
Lead nurturing is single most important thing B2B marketers and sales teams can do to take control of this customer lifecycle and actively convert leads into customers. If your organization is not running an effective and efficient lead-nurturing program, you could be missing out on millions of dollars in untapped revenue.