3 Core Components of Successful Content Personalization
What is content personalization? Put simply, content personalization is the process of delivering the right message to the right person at the right time. Unfortunately, a content personalization strategy can be challenging to define and even more challenging to implement successfully. According to a recent …
Read MoreEpisode 6: Building a Scalable Cross-sell Intelligence Platform
The Killer Slide Series on Data-Driven Revenue Growth In Episode 6, MarketBridge’s CEO discusses how to build a scalable cross-selling engine by applying machine learning and analytics in making sales and marketing decisions. Businesses’ existing customers expect sales reps and marketers to deliver more personalized …
Read MoreMarketBridge Insider #1
Best Practices for Sustainable Growth Issue #1, August 7th, 2018 GDP growth of 4% may sound great, but if you or your competitors are targeting 10% growth or more, then someone must be gaining market share while another is losing. Every market has its own …
Read MoreWhat About Small Data? Part 2
Getting Back to Growth by Playing Small Ball The ADBUDG curve is a 40-year old handy heuristic for modeling marketing spend vs. return. It was first used for broad-reach advertising. The concept is pretty simple: The curve starts out flat, as dollars are invested to …
Read More10 Step Checklist for Creating Actionable Segmentations and Personas
For all of the talk around one-to-one marketing, human beings still need frameworks to understand their world, and marketers are no exception. The word “segmentation” might be ubiquitous among marketers, but it’s difficult to find two people who can agree on what segmentation really means …
Read MoreHow to Build a Product-Centric Data Science Organization
Realistically, most data science is heads-down, unpredictable activity. Typically, a data scientist is given an objective, such as “tell me the part-worth of TV in my advertising mix”, or “come up with a classifier to put a lead into the correct segment,” and has to …
Read More6 Step Framework for Marketing Content Optimization
In today’s marketing landscape of channel proliferation, ultra-savvy buyers, and chronic shortages of time and attention, investing in really good content might be the highest ROI decision a CMO or CRO can make. Really good content performs in a non-linear way, but what is it …
Read MoreWhat About Small Data? Part 1
Big data remains all the rage. After exploding onto the scene in roughly 2012, with the popularization of the Hadoop framework, the big data lens still dominates the “LinkedIn press.” This myopia is certainly not without its merits; machine-generated data contain vast amounts of signals …
Read MoreHow to Cross-Sell at Scale – Part 1
Cross-selling is the fastest, most profitable path to incremental revenue growth, period. With existing accounts and existing buyers, companies already have contracts in place, relationships established, and the data needed to identify new revenue opportunities. Assuming a vendor only has a 30% share of the …
Read MoreComing Full Circle: Bringing Art Back to Marketing Science
Yesterday was my first day (back) on the job at MarketBridge leading marketing analytics. I’ve been gone for nine years, and it is truly great to be back at this special organization. This return to my roots, with person after person telling me “welcome home,” …
Read MoreWhy MarketBridge Hired a Chief Analytics Officer
Ok, forget the lofty title. The last thing most companies need is another new C-level position. Nevertheless, every company from a Fortune 500 titan to a 20-person law firm needs the equivalent of CAO. Why? And what is the role of a Chief Analytics Officer? …
Read MoreEpisode 5: The End-to-End Strategy to Improve Customer Acquisition
The Killer Slide Series on Data-Driven Revenue Growth In Episode 5, MarketBridge’s CEO discusses how to improve customer acquisition and reduce CAC (customer acquisition costs) in 3 steps. With email response rates declining and sale’s lead acceptance low, today’s demand waterfall is steep. In fact, …
Read More5 CEO Principles for Developing an Applied Analytics Strategy
Image: Hunter Haley As both topics of AI and Facebook data usage gain greater attention from the media, customers, investors, and regulators, it’s time for CEOs to get deeply engaged in an Applied Analytics Strategy. So what is an Applied Analytics Strategy? Applied analytics is …
Read MoreEpisode 4: Connect Data & Content to Quarterly Revenue Growth
The Killer Slide Series on Data-Driven Revenue Growth Let’s get tactical… In Episode 4, MarketBridge’s CEO discusses how to use existing data and content to fuel your specific acquisition, cross-selling or upselling revenue growth objectives. We get it, attempting to aggregate every data source can …
Read MoreEpisode 3: How Are You Managing Revenue Risk?
In Episode 3, MarketBridge CEO, Tim Furey, addresses an unpopular but important topic for revenue growth – Are you paying attention to revenue risk signals?
Read MoreEpisode 2: How to Make This Year’s Sales Target
The Killer Slide Series on Data-Driven Revenue Growth In Episode 2, MarketBridge CEO, Tim Furey, gets tactical on making this year’s sales target or obtaining at least 15% YoY growth. So where is that revenue going to come from? Businesses have to consider the inevitable …
Read MoreEpisode 1: How Do You Plan to Grow Revenues?
The Killer Slide Series on Data-Driven Revenue Growth In Episode 1, MarketBridge CEO, Tim Furey breaks down two distinct strategies to grow revenues – the race to acquire and the race to gain share of wallet. By understanding the customer data and trigger-based sales and …
Read MoreMarketBridge Wins Two Silver Stevie® Awards for Sales & Customer Service in 2018
MarketBridge won two Silver Stevie® Awards for Sales and Customer Service during the 12th annual Stevie Awards.
Read MoreIf You’re Not Listening, You’re Not Selling
The Most Powerful Market Intelligence that Channel and Marketing Leaders are Missing Listen in to our 20 minute on-demand webinar as we share a data and insight rich approach to arming direct marketing teams and channel partners with today’s most relevant digital discussions. From breaking …
Read MoreHow Healthy is Your Partner Portal?
We know that recruiting and empowering the right channel partners is mandatory to your success. But a partner portal and a “one-size fits all” approach won’t work for all of your partners. Watch this on-demand webinar with MarketBridge and Allbound to learn how to use …
Read MoreAI for Marketers Executive Guide
DOWNLOAD THE GUIDE HI (Human Intelligence) + AI: Combining the Elements for Greater Marketing Conversions If you’re telling yourself, “AI is too advanced for my marketing team so I’m better off waiting until next year to look into it,” go ahead and download this guide. …
Read MoreMarketers – You’re Doing it All Wrong. How to Chop the Funnel in Half + Gain ROI.
In the past, my team and our clients have spent a lot of time, energy, and budget at the top of the funnel. Whether it be creating valuable content, writing clever emails, delivering webinars, or attending large tradeshows/events – we all have our “fingers crossed” …
Read MoreSales Prioritization: Turning Art Into Science
The art of selling parallels the discipline of time management. Selling, like time management, is knowing how to prioritize and manage your time. Today, most sellers go through a manual process to figure out who to touch, when to do it, and what to say …
Read More5 Considerations Before “Investing” in Your Sales Stack Strategy
The single question that I get asked the most as a Sales Operations lead is “When?!” In today’s tangled web of sales stack tools, data and analytics, sales leaders want to know “how quickly can we can install all the new shiny sales tools?” But …
Read More6 Key Sales and Marketing Trends of Q1 2017
Lessons Drawn from 100s of Executive Conversations… Every business quarter, MarketBridge has the privilege of speaking with hundreds of B2B sales and marketing leaders. Based on these conversations, we noticed six sales and marketing trends that have emerged. The below six trends sum up what …
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