The Killer Slide Series on Data-Driven Revenue Growth
In Episode 1, MarketBridge CEO, Tim Furey breaks down two distinct strategies to grow revenues – the race to acquire and the race to gain share of wallet. By understanding the customer data and trigger-based sales and marketing initiatives needed for either acquisition or share of wallet growth, you can determine the fastest route to market for your business. Some considerations might be, “What data-driven signals can you easily act on?” or “Do you have a substantial customer base for account-based marketing?”
Watch and learn how to decide on a clear investment and targeting strategy leveraging the data you already have on hand.
Where does your business focus their sales efforts? Which route is overall more attainable for your team?