Episode 5: The End-to-End Strategy to Improve Customer Acquisition
The Killer Slide Series on Data-Driven Revenue Growth
In Episode 5, MarketBridge’s CEO discusses how to improve customer acquisition and reduce CAC (customer acquisition costs) in 3 steps. With email response rates declining and sale’s lead acceptance low, today’s demand waterfall is steep. In fact, out of 10,000 prospects targeted, 4 deals might close. Businesses need two things – predictive data and content – to increase win rates by greater than 40%. Better yet, building the right data and content signals for acquisition can more than likely be done within your existing sales and marketing technology.
We’re here to help! Chat with us on improving your demand gen waterfall using predictive data and content: