Why is it that so many companies these days are over investing in customer acquisition? Don’t get me wrong, acquiring new customers is critical to any business’ growth, but we all know that customer acquisition costs (CAC) can be extraordinarily high. Studies show that attracting a new customer can cost 5 to 7 times more […]
It’s no “breaking news” that many of your buyers are online. And by now, I’m sure you are too – between marketing automation, social media and more, we all are digitally invested. Despite the digital migration of your buyers and internal business teams, there is still a disconnect; online marketing activities aren’t translating into insights […]
We were working with a client recently that had over 10,000 global field and inside sales reps. We were amused, but not surprised, when we discovered there were over 10+ different software and customer intelligence tools available to a sales rep to “drive productivity.” Of course, any good sales rep knows that the fastest way […]
Here at MarketBridge, we had collective smiles on our faces when we heard the news. We have been predicting and investing against this scenario for over two years and it’s great to see the big players validate our strategy. Ok, so we didn’t exactly predict this deal, but what MSFT sees is that the era […]
