Understand how strategy and targeting may be shifting over time and connect the dots to campaign success.
As a seasoned marketer, one of your daily challenges likely involves better understanding your customers. You know it has never been more crucial to do so, because the only way you can generate demand for your products or services is if you truly offer the value your customers are looking for by solving for THEIR […]
I was recently at a lunch forum with over 20 sales and marketing executives from a variety of industries and the topic of connecting marketing and sales came up. So did the interest level. The lunch event was over-capacity and included a great cross section of Fortune 1000 and emerging high growth companies across a […]
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