Leads are an integral part of any salesforce strategy. Without leads the process stumbles, relying on only chance and fortune. Fostering leads is a great way to take control of your sales force, relying on expertise instead of luck. Fostering leads can be a time-consuming and challenging endeavor. It’s difficult for a sales staff to […]
A recent Ascend2 study asked 375 marketing, sales and business professionals about the tactics they use to generate demand[1]. Both content marketing and email marketing came out on top as THE most effective lead generation and lead nurturing tactics. Even though marketers continue to focus on content marketing, according to the study nearly half (48%) […]
We’re continuing our highlights of the 13 key components to creating a great community to recruit, nurture and convert your customers – all with a game day twist. Today, we’re wrapping it up with the last 4: 11. Concessions One of the best parts of the game: the delicious concessions served. And once you finally […]
A few years ago, I met a well-educated, highly intelligent, and extremely creative man in essentially the middle of nowhere. He and his two PHD buddies had traveled by RV from New York to Nevada motivated by the sole purpose of sharing their art with complete strangers. I, was one of those strangers. The night […]
In last week’s post, we kicked off our 5-part series of 15 Recommendations to Improve Your Web Analytics. Click here to revisit the first post. It outlines our first three recommendations to improve tracking and accurate measurement for your website, or continue reading below for our next three recommendations in the series. Once you’ve set […]
Henry Ford once said, “Any customer can have a car painted any color that he wants so long as it is black.” He said that as he rolled out the Model T which had a major revenue impact on the automobile assembly process. Eventually Ford’s Model T evolved into other cars—taking on many colors, shapes, […]
Whether you’re a small business struggling to connect with the social networking junkies of the 21st century, or an industry leader eager to maintain momentum in the digital space, it’s imperative to recognize the power online communities can have on your lead nurture strategy. Survival of the “digitally fittest” proves that today’s most successful marketers […]
Last blog, we took you through the first 4 key components to creating a great community to recruit, nurture and convert your customers – all with a game day twist. Let’s move on down the field with the next 5: 5. Home Crowd If you could illustrate a marketer’s dream of a loyal customer, you’d […]
Marketing Accountability continues to be a hot topic, particularly in B2B circles. Although Sales & Marketing professionals have talked about the importance of data and measurement for almost twenty years, we continue to see striking oversights in basic implementation, especially as it pertains to websites. This post is the first in a series of five […]
Implementing and truly adopting lead scoring can help put companies on the path to more efficient and effective lead management and nurture processes. This ultimately helps drive better conversion rates and financial outcomes. However, it is important that your lead scoring does not stand alone. In other words, the lead score is insufficient to drive […]
