You sense that something is not right. Your marketing performance lately has been a bit bloated. Leads are not flowing on a regular schedule. You—and Sales—are feeling the pain of less lead output. When you are really honest with yourself, this lead blockage has been going on for a while now. This could be the […]
There is no shortage of data on why companies should use lead scoring. More and more B2B organizations are moving to a data driven, often predictive, approach and finding value from it. Some studies suggest that the majority of companies are either using lead scoring or are planning to do so (73%) [1] with more […]
Whatever your sport of choice and the format of the game, the general program of a sporting event is the same. Why? Because it works. Generations have attended sporting events in ballparks, stadiums and arenas to watch their favorite teams play. There are a lot of great lessons we can learn about the way a […]
Anticipating the needs of a potential customer has always been one of the cornerstones of effective sales. In the digital age, when we no longer have the luxury of face-to-face contact with our customers, the content we provide is what builds that important connection. Too often, marketers attempt to make their content as universal as […]
Most businesses think they know their customers, but the reality ends up surprising them. Persona mapping is the process of identifying who your clients are and how they make decisions and applying this information to the development of more effective marketing strategies. While very few businesses have purely one type of customer, identifying traits that […]
“Content marketing” is one of those buzzwords that sounds simple enough in theory but is rarely executed well. Roughly, it refers to the practice of promoting your brand through blog posts, infographics and other resources that position you as an expert in your field. While much of the most trusted and useful content on the […]
Is everybody doing lead scoring? In some way, yes. Some are using predictive analytics. Others are using a business rule- or points-based approach, often leveraging the built-in functionality in their marketing automation tool. Others still are simply drawing on intuition and experience to score and prioritize who they call on or slot into the next […]
Thought leadership is often a cornerstone of sales enablement content, explaining why so many companies stress their digital platforms, social media presence, and other publications as such a high priority. There are times, however, when a case of writer’s block will hit. Maybe you don’t have the resource capacity to write another blog post this […]
In 2014, content ruled the marketing world. Every company (MarketBridge included) raced to write engaging and cutting-edge articles, whitepapers, how-to guides, and blog posts. Each was designed to position the company as a thought leader, with just the right information to massage potential customers through each stage of the buying process and to ensure a […]
Is your company on board with content marketing in theory but not in practice? Is your company using content marketing but still not seeing the results you hoped for? Content marketing is no longer a secret weapon. More and more companies are realizing its weight as part of a comprehensive marketing strategy and are investing […]
