What content pieces on my site are performing the best? What do we need to have on the site for visitors to come back? Why did this content go viral (and conversely, why didn’t this content go viral)? You’ve probably been on the giving or receiving end of these questions countless times. Even as companies […]
6 Questions to Ask your Sales Team to Get Buy-In Between Marketing and Sales You’ve crafted a perfect user experience that guides your prospects through the buyer journey and nudges them to perform certain behaviors that will deem them as ready to be put in contact with a sales person. Maybe you’ve even set up […]
If your target customers are primarily small to medium-sized businesses in the 2-49 employee space, you’re probably struggling to reach (and nurture) your target market. It’s often said that small- and medium-businesses—SMBs or SMEs for short—have nothing in common, other than that they’re totally different. This isn’t totally true, though. Across industries, SMBs, particularly in the 2-49 employee segment, have a […]
Gone are the days of transactions. Today, B2B sales is all about providing value. In order to survive in the field (or behind the desk) salespeople need to harness three core skills to create a positive customer experience and ultimately, exceed quota. What has changed? Consumers are researching solutions online at their own pace. When […]
Loyal customers are the Holy Grail for any business. That’s why marketers, account executives, sales representatives and customer support teams all have a shared goal of positive interactions that increase loyalty. One of the best customer retention strategies your business can adopt is a loyalty program. Loyalty programs can help you build a strong customer […]
One of the sessions I attended at the SiriusDecisions Summit in Nashville last week posed the question, does alignment matter? It sounded like such a strange question because the very essence of our lives centers around alignment; alignment of body and mind, alignment of work and family, and of course, alignment of marketing and sales […]
You know what they say…content is king. Yet, we often hear a recurring question: “Can content marketing increase sales?” Luckily, the general answer is “yes!” Content marketing and sales go hand-in-hand because content can drive interested visitors to your site. The click-through rates show that many customers are interested in more than just the advice […]
The buzz around social selling has grown to a thunderous clamor in the past year so it’s not news that social selling is now an essential part of an effective sales strategy. Far more than just a trend, social selling is a technique shift that has impact on all stages of the funnel and works […]
Digital Sales: What Does It Mean? How much time does your company invest in landing a single sale? Traditional sales — the phone calls, meetings, and lunches of the past — have taken a back seat to digital sales in the past decade. Now, companies hoping to steadily land new clients must reinvent the sales […]
Social Media Marketing via Facebook, for most brands, started out like that perfect pair of shoes: comfortable, you know you’ll get noticed when you slip them on in the morning, and best of all, they were given to you as a gift so they didn’t cost you a penny. Last night I gleefully rediscovered my […]
