This blog was co-authored by Fred Diamond, a top marketing consultant to technology companies and the founder of the Institute for Excellence in Sales. One of the biggest cop-outs in technology marketing is falling back on the excuse of “we don’t have budget for that.” We think that marketers who learn to eliminate that expression […]
If your target customers are primarily small to medium-sized businesses in the 2-49 employee space, you’re probably struggling to reach (and nurture) your target market. It’s often said that small- and medium-businesses—SMBs or SMEs for short—have nothing in common, other than that they’re totally different. This isn’t totally true, though. Across industries, SMBs, particularly in the 2-49 employee segment, have a […]
Gone are the days of transactions. Today, B2B sales is all about providing value. In order to survive in the field (or behind the desk) salespeople need to harness three core skills to create a positive customer experience and ultimately, exceed quota. What has changed? Consumers are researching solutions online at their own pace. When […]
The buzz around social selling has grown to a thunderous clamor in the past year so it’s not news that social selling is now an essential part of an effective sales strategy. Far more than just a trend, social selling is a technique shift that has impact on all stages of the funnel and works […]
Social Media Marketing via Facebook, for most brands, started out like that perfect pair of shoes: comfortable, you know you’ll get noticed when you slip them on in the morning, and best of all, they were given to you as a gift so they didn’t cost you a penny. Last night I gleefully rediscovered my […]
Our fifth and final post in the five-part series of 15 Recommendations to Improve Your Web Analytics is near and dear to us. These last three recommendations add an additional layer of complexity to web tagging implementations, but also can save countless hours and provide essential insights throughout the entire customer journey. Take Your Web […]
Last week, MarketBridge partner Eloqua hosted a little event you may have heard of – Oracle Modern Marketing Experience. We joined throngs of marketers and Oracle Marketing Cloud users in Las Vegas who were eager to return home with tips to impact or even transform their departments. As passionate modern marketers, we were of course […]
Getting valuable farmland for free. Striking it rich mining gold and silver. Accessing acres and acres of lumber cheaply. Spreading out and ranching hundreds of heads of cattle. These were just a few of the compelling reasons why thousands of Americans walked the 2,200-mile Oregon Trail in the mid-1800s and headed west. Yet millions of […]
Behind Every Successful Lead Nurture Program is Segmentation We all know that content is King, but how do you decide what content to use to support your lead nurture campaigns? That’s where segmentation comes into play. Organizations are often challenged with not only generating demand and interest with leads in a highly competitive marketplace, but […]
Leads are an integral part of any salesforce strategy. Without leads the process stumbles, relying on only chance and fortune. Fostering leads is a great way to take control of your sales force, relying on expertise instead of luck. Fostering leads can be a time-consuming and challenging endeavor. It’s difficult for a sales staff to […]
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