Key Strategies To Win Over SMB Benefit Buyers
We conducted a multi-faceted research study uncovering a number of pain points and barriers—providing key strategies to win over SMB benefit buyers. Download the report for 5 actions to acquire and grow SMB accounts, plus more.
Read MoreLeveraging Channel Partners as Your Frontline to Sales Agility
Channel Partner Enablement, Sales Enablement
As the technology industry landscape continues to shift towards XaaS recurring revenue models, the role of the channel is changing dramatically and forcing a new model for the vendor-partner relationship. While there are clear financial benefits of the recurring revenue transition, the underlying driver is …
Read MoreThe Changing Face of Distribution Marketing to Seniors
Digital Sales, Lead Generation and Nurturing
When it comes to e-commerce, “rising seniors” have had 20 years to get used to secure e-commerce pages—specifically the little lock that appears on secure sites. The idea that seniors will hesitate to conduct business online is at this point probably more of a stereotype …
Read MoreOvercoming 3 Barriers to Create a Data-Driven Sales Culture
Go-to-Market Operations, Go-to-Market Strategy, Sales Coverage
We’ve seen three common barriers that impede the successful adoption of data-driven insights by your sales channels. Download the framework for 10 go-do’s to break through these adoption barriers and drive revenue growth.
Read More5 Emerging Growth Strategies to Win in the Subscription Economy
To identify which emerging growth strategies will move the needle, we’ve distilled 1,000s of data points into critical go-to-market insights. Download the report for 5 emerging strategies to future-proof your growth, tactical next steps for sales, marketing, and channel leaders, and proof points on trends …
Read MorePlatform-as-a-Channel: A New Model Disrupting the Channel Partner Ecosystem
Channel Partner Enablement, Digital Sales
The partner channel model hadn’t changed much until a few years ago. Most groceries and consumer goods traveled through supermarkets; most cars were sold through dealers, and most manufacturing items were sold through distributors. These traditional channel models have some combination of nine traits in …
Read MoreWhy the Ancillary Insurance Market is About to Boom, and Only Some Will Have Competitive Advantage
Offering a health plan is no longer enough. Today’s employers are adding dental, life, long-term disability and other innovative ancillary benefits in order to attract and retain the best talent in the tightest labor market in years. This means brokers and carriers need to follow …
Read MoreAncillary Benefits Digital Listening Report
We highlight competitive and go-to-market insights as industry disruptors try to take a cut of the growing demand for integrated healthcare.
Read MoreEdge Computing Report
In this excerpt, MarketBridge synthesizes signal from across the digital ecosystem (social, news, influencer, advertising) to highlight critical competitive and go-to-market insights for enterprises offering edge computing solutions to manufacturing businesses…
Read More6 Step Approach to Reinvigorating Your Competitive Positioning – Part 1
As tech competition heats up, those that innovate and work faster, better or cheaper, may win, yet while they focus on reinventing or optimizing what they bring to market, businesses that focus on how to position their solutions might be more successful in attracting buyers. …
Read More2019 Commercial Cards Report
Identifying the most relevant and timely insights on competitors, customers and partners in the commercial card space in Q1 2019 to help you stay ahead of the market.
Read MoreMarketBridge Insider, FinServ Edition (March 2019)
In this month’s Financial Services newsletter, we share where disruptors are focusing their innovation, and how legacy players can successfully respond…
Read MoreMarketBridge Insider, Tech Edition (March 2019)
In this month’s Technology newsletter, we share where disruptors are focusing their innovation, and how legacy players can successfully respond…
Read More9 Requirements for Effective Cross-Selling in High Tech
Buyer Journeys, Cross-Selling, Marketing Analytics
The impact of digital transformation on the Technology sector is staggering. Billion-dollar technology incumbents, hyper-growth emerging stars, and new start-ups alike are not only developing and supplying the catalysts of digital transformation to their customers across all industries, but they also face the need to …
Read MoreHow Simply “Watching Your Buyers” Can Increase Retention Rates
One of our clients recently came to us with an issue that we immediately diagnosed as a friction problem. A product had been conceived and built which should have been selling well, but uptake was slow. There was nothing functionally wrong with the product; it …
Read More9 Requirements for Effective Cross-Selling in Financial Services
Cross-Selling, Marketing Analytics, Sales Enablement
Our nine requirement guide for financial services companies to build effective and scalable cross-selling programs.
Read MoreThe Last Mile Opportunity Whitepaper
Go-to-Market Strategy, Sales Coverage
Digital disruptors are winning by reducing friction, driving customer loyalty, and cross-selling. Download the whitepaper to learn how traditional industry players can fight back.
Read MoreThe Retail Revolution: 5 Ways to Adapt, Survive, and Thrive
With the rise of e-commerce and the decline of the shopping mall, the last two decades have seen massive shifts in the world of retail. Consumers are migrating online and demanding more from their purchases: lower prices, faster shipping, sustainable practices. Amazon looms large and …
Read MoreMarketBridge Wins Two Gold Stevie® Awards In 2019 For Sales & Customer Service
MarketBridge was presented with two Gold Stevie® Awards at the 13th annual Stevie Awards for Sales & Customer Service Friday night.
Read MoreWhat Uber Teaches Us About Great Sales and Buyer Enablement
The “last mile” of revenue generation (getting a qualified lead to close) is always the biggest hurdle. Whether B2B or B2C, this ultimately requires some level of personal relationship development and product customization. Yet many times, businesses don’t realize the costs associated in qualifying a lead …
Read MoreCyborgs Will Beat Robots: Building a Human-AI Culture
Digital Sales, Marketing Analytics
There are two competing AI narratives bouncing around the internet. On the one hand, AI is seen as a future scourge, a technology that once unchained will push humanity past a singularity. Past this singularity, we cannot predict what will happen—but many think it won’t …
Read MoreHow to Take an Omni-channel Approach to Sales Enablement
Today’s typical buyer journey was best described as, “…a big bowl of spaghetti,” at the Gartner Sales and Marketing Conference in Las Vegas. Thanks to constant innovation in digital and mobile technology, buyers now have the freedom to self-serve by researching information online and engaging …
Read MoreMarketBridge Insider, Tech Edition (January 2019)
A new year is off to the races for Sales and Marketing executives at High Tech companies, all of whom are pushing the limits to lead the pack in gaining share in Cloud, Big Data, IoT and other exploding spending areas. And we’re here to …
Read MoreMarketBridge Insider, FinServ Edition (January 2019)
With nearly $100B in investment in 2018, FinTech is growing very fast! Customer buying behavior changes more slowly. And existing Go-to-Market models are slowest to change. This results in GTM “Friction” for many Financial Institutions – resistance forces that inhibit the customer experience between incumbent …
Read MoreFinServ: A Look Back at the Top 5 of 2018
Looking back at the top 5 blogs of 2018 validates our observation that there is still a significant amount of friction in the Go-to-Market models in the Financial Services industry today. Incumbent FI’s must become much more agile at identifying those friction points, and leveraging …
Read MoreWe Can Help Breakthrough
Bridging your data, technology, and consumer experiences.
Subscribe to Our Insights
Fresh insights to power your go-to-market® every month.
Access Our Latest Content
Read our best content on data-driven go-to-market strategy.