Podcast Archives – MarketBridge

The Art and Science of Measuring Marketing’s Effectiveness

/in Marketing Analytics, Marketing ROI Article, Podcast /by Andy Hasselwander

As marketing success metrics become harder and harder to measure, many marketing leaders are struggling to prove their effectiveness to the C-Suite. Andy Hasselwander, Chief Analytics Officer at MarketBridge, joins Lee Kantor from the Business RadioX studios for Richmond Business Radio to explore how MarketBridge is able to help clients overcome these challenges.

The Tech Industry’s March to Anything-as-a-Service

/in Growth Pathways Technology Article, Podcast /by Mike Kelleher

Mike Kelleher, Senior Vice President at MarketBridge, joins High Velocity Radio to share how the tech industry is navigating anything-as-a-service and what leaders need to know in 2022.

The Art of Data Science: Understanding Data’s Role in Business

/in Marketing Analytics Article, Podcast /by Andy Hasselwander

Andy Hasselwander, Chief Analytics Officer at MarketBridge, joins Accelerating Value to discuss common mistakes companies make with data analytics, the measurement trap (and how to avoid it), and why data specialists need to better understand the businesses and industries they work in.

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