B2B marketers focus heavily on lead generation leaving their sales teams drowning in a sea of unqualified leads. As a result, the ability to prioritize leads and prospects has become more critical due to the attention and spend required to convert these leads into closed business. Sales and marketing professionals are drawing on lead scoring […]
At MarketBridge we have the privilege of working with hundreds of marketing and sales leaders every month. In those discussions one thing is abundantly clear: the customer buying journey is rapidly changing and organizations are struggling to keep up. These dramatic shifts in buying behavior are well documented; independent research by Gartner and Forrester suggests […]
Do you feel like you could be getting more out of your data? Do you want to use your data to inform business decisions instead of just reporting on activities? In this whitepaper we’ll review a real world example to show how to use predictive analytics to: Effectively segment your database Target the right prospects […]
Leads are the lifeblood of every B2B organization. They’re how we grow and thrive. But too many marketers and sales organizations are finding themselves drowning in a sea of unqualified leads, frustrated at the lack of conversion despite several marketing investments. The problem is, most leads are generated at the beginning of the customer lifecycle. […]
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