Generate focused intelligence that both defines the market and competitive landscape and reveals high-engagement customer moments and friction points.

2018 Health Insurance Report

In this excerpt, MarketBridge synthesizes signal from across the digital ecosystem (social, news, influencer, advertising) to highlight critical competitive, consumer target, and go-to-market insights for payers as they plan for 2019…

How Mature is Your Market Intelligence Model?

Recently, our DigitalPulse team attended the Netbase Live 2018 conference in New York. We participate in events like this as part of our ongoing commitment to our clients to stay on the leading edge in the field of digital listening and intelligence. The event saw a diverse mix of experts take the stage ranging from researchers at Carnegie […]

Why Storytelling is the New Market Intelligence KPI

Recently, a client pulled me aside after an intelligence readout and asked for 5 minutes of my time in a one-on-one setting. As a professional services provider, situations like this make you brace to hear that your contract may be in jeopardy. Instead, what she conveyed to me was not only NOT surprising, but was […]

The Six Chapters of the Social Insights Story

In 2018, it seems that almost everything that could be said about social marketing has been said. But, when we talk to executives with “social media” in their title, whether in B2C or B2B, there is one area that still comes up as a huge untapped opportunity: deriving real-time, breakthrough insights from prospects and customers […]

Debunking 3 Myths About Sourcing Market Intelligence From Social or Public Data

Invariably as I discuss market intelligence with a prospect the question gets asked, “So where do you source your data from?” I always cringe when that topic is broached. Not because I have any reservations about the strength of using social monitoring or publicly available web analytic sources, but because I know the stigma that […]