The Tech Industry’s March to Anything-as-a-Service
Mike Kelleher, Senior Vice President at MarketBridge, joins High Velocity Radio to share how the tech industry is navigating anything-as-a-service and what leaders need to know in 2022.
Read MoreTen Steps for Building Foolproof Customer Segmentations
Buyer Journeys, Customer Analytics
The right customer segmentation can help marketers and business leaders streamline their processes, drive better responses, and higher-quality customers. But “What does a successful segmentation look like?” Here are 10 steps to segmentation that are adopted and actionable.
Read MoreHealth Insurance Leaders: How to Assess Your Underperforming Markets
Customer Experience, Multichannel Marketing
There are nine imperatives for health insurance leaders that, when jointly implemented, are the building blocks for market success. Assess your markets with our complimentary download to achieve your market-level goals.
Read MoreThe Problem with Multiple Customer Segmentations
Buyer Journeys, Customer Analytics, Marketing Analytics
It can be tempting to create the perfect segmentation; however, multiple customer segmentations are almost always a mistake. Download our checklist “10 Step Checklist for Creating Actionable Segmentations and Personas” for additional insights.
Read MoreOvercoming 3 Marketing Measurement Challenges
We cover 3 common marketing measurement challenges from measuring brand impact to navigating the post-cookie world. Download for instant access to the presentation slides and conference video.
Read MoreStand Out in a Crowded Marketplace: Lessons from Open Enrollment
In this on-demand webinar, we discuss two health insurance market imperatives to elevate the customer experience in a crowded marketplace. Download for instant access to the presentation slides and webinar video.
Read MoreMarketBridge Wins Gold & Bronze Stevie® Awards in 2022 Stevie Awards for Sales & Customer Service
MarketBridge is honored to receive two awards for ‘Sales Training Practice of the Year’ and ‘Incentive Provider of the Year’ in the 16th annual Stevie® Awards for Sales & Customer Service!
Read MoreWhat CMOs Need to Know About the End of Third-Party Cookies
Marketing Analytics, Marketing ROI, Multichannel Marketing
Learn about third-party cookies, the post-cookie world, and forward-thinking solutions as the third-party cookie crumbles in 2023. Download our whitepaper for 4 more areas that CMOS struggle in measuring ROI and where they should focus.
Read MoreThe #1 Go-to-Market Imperative for Each Revenue Leader
Customer Experience, Go-to-Market Strategy, Marketing Analytics, Sales Coverage
We combine the number one go-to-market strategy in 2022 for each revenue leader (CMO, CRO, CXO) with tactical ‘go-do’s’ to get rolling.
Read More5 Areas That CMOs Struggle in Measuring ROI and Where to Focus
Marketing Analytics, Marketing ROI
Despite a progression of technology, methods, and practices, we see 5 key challenges for CMOs driving and measuring ROI over the next decade. Download the whitepaper for an in-depth review of these 5 challenges.
Read MoreMeasuring Marketing’s Effectiveness
Marketing Analytics, Marketing ROI, Multichannel Marketing
The pressure to measure marketing’s success is on. So, how do marketing and analytics teams truly answer “what’s really working & what’s not?” This whitepaper solves the CMO imperative of proving profitability and measuring marketing effectiveness.
Read MoreHow to Measure and Optimize Marketing Effectiveness
Marketing Analytics, Marketing ROI
Unfortunately, the challenge of proving marketing value is getting harder, not easier. Watch the on-demand webinar as we discuss many of the methods and tools for measuring marketing effectiveness, including several thorny problems.
Read MoreThe Art of Data Science: Understanding Data’s Role in Business
Andy Hasselwander, Chief Analytics Officer at MarketBridge, joins Accelerating Value to discuss common mistakes companies make with data analytics, the measurement trap (and how to avoid it), and why data specialists need to better understand the businesses and industries they work in.
Read MoreTop 3 Distribution Enablement Priorities in Asset Management
We surveyed asset management leaders to understand imperatives for the digital future and found 3 distribution enablement priorities. View the top 3 priorities for market leaders in 2022 on our infographic.
Read MoreEnabling Strategic Agility Through Sales Compensation
Go-to-Market Operations, Go-to-Market Strategy, Sales Coverage
Increasingly, sales compensation — often considered largely an operational initiative—must become a key element of go-to-market strategy. Download the framework for a detailed look at 3 go-do’s to ensure your compensation program supports collaborative, strategic imperatives.
Read More2021 Group Benefits: Continuing Rise of Benefits Admin Platforms-as-a-Channel
A massively fragmented Benefits Administration (BenAdmin), HR, Payroll, Carrier, and PEO drives more frustration than a utility for many. Carriers and brokers will have to start thinking and acting much more like technology marketers and systems integrators moving forward in the benefits admin platform-as-a-channel inevitable …
Read MoreIn-Depth Findings Review: Next-Generation Distribution Enablement
In this 30-minute on-demand webinar we share the results of our report, “Next-Generation Distribution Enablement: An Outlook for 2022.” Watch it on-demand and get immediate access to the full report.
Read MoreA Marketer’s Guide to Subscription-Based Revenue Success
We analyzed 30+ marketing leaders from multiple industries, large and small firms, and varying levels of subscription model maturity. Download the report to learn how leading marketers in subscription-based revenue companies are acquiring, developing, and retaining high-value audiences.
Read MoreWhere Subscription Marketers Need to Focus Their Energy
Cross-Selling, Customer Retention, Lead Generation and Nurturing
With limited dollars to place on subscription services, subscription marketers must focus on 4 customer lifecycle stages to engage and delight consumers.
Read MoreDriving XaaS Channel Transformation
Channel Partner Enablement, Go-to-Market Strategy
A successful Cloud/XaaS offering requires a robust channel strategy and an engaged partner audience. Get 4 critical priorities for tech leaders as they drive XaaS channel transformation, along with pressing challenges and go-forward actions.
Read More3 “Must-Have” Foundational Marketing Assets for Success
While there are several foundational marketing assets businesses should develop, we share three that every business MUST have.
Read MoreAsset Management Outlook: Next-Generation Distribution Enablement
We analyzed 35+ firms across a mix of firm sizes/AUM and distribution channels and surveyed over 100 financial advisors on their relationships with AMs. Download the report for an asset management outlook, next-level innovations, and priorities to transform your distribution enablement.
Read More2021 Group Benefits: Shifting the Mindset from Products to Solutions
In Part 3, our team shares why Brokers and Providers are bundling coverages, the innovation potential for group benefits leaders that are transitioning from products to solutions, and 5 steps to building a customer-centric solutions strategy.
Read More2021 Group Benefits: Personalizing the Benefits Experience Via Employee Segmentation
In Part 2, our team shares how the pandemic has altered employee engagement in the benefits enrollment process, what employers and employees need from carriers/brokers during this accelerated transition, and what this means for…
Read MoreActivating an Account-Based Marketing and Sales Revenue Approach
Account-Based Marketing programs haven’t lived up to the promise and hype. Download the framework for 5 go-do’s to drive revenue performance.
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