EXECUTIVE WHITEPAPER
An executive-level whitepaper that covers imperatives and methods for CMOs and analytics teams in driving measurable marketing ROI.
Customer Experience, Go-to-Market Strategy
Fintech entrants are changing the customer value equation and causing a major impact on consumers’ behavior. Access our on-demand webinar to learn how to capitalize on 4 incumbent advantages and activate a competitive response to fintech disruption.
Read MoreShifting demographics, consumer preferences, and expectations are massively disrupting the once predictable financial services industry. Access the guide, “FinTech Disruption Go-to-Market Toolkit,” for immediate go-to-market strategies against disruption.
Read MoreGo-to-Market Operations, Sales Enablement
Market leaders have changed how they go to market during this disruption, focusing on how to accelerate sales initiatives in a more agile and customer-centric way. Watch the 30-minute on-demand webinar as we share how to reboot sales enablement to reach optimal sales productivity.
Read MoreDigital Sales, Go-to-Market Operations, Sales Coverage
Augmenting geographic-centric planning with more industry and market-centric expertise and context will be critical in the post-coronavirus era. Watch our on-demand webinar as we cover how to reboot sales territories to optimize sales models and apply data-driven sales motions for faster sales cycles and greater ROI.
Read MoreCustomer Experience, Customer Retention
Leaders must rigorously measure and track customer experience to predict which customers will defect. Watch the on-demand webinar as we cover how to reboot your customer retention with the specific data points needed to predict at-risk buyers.
Read MoreCross-Selling, Go-to-Market Strategy
As companies bounce back from lockdowns, sales and customer experience teams need to focus their resources on high yield revenue opportunities for an aggressive restart. Watch our on-demand webinar as we cover how to reboot customer cross-sell including the data points needed to predict buyer …
Read MoreBuyer Journeys, Customer Experience, Go-to-Market Strategy
As the markets re-emerge, go-to-market strategies must be altered to ensure you are delivering your most compelling message at the right time to the right buyer through the right channel. Watch our on-demand webinar that covers 5 steps to reboot your buyer experience for greater …
Read MoreMarketing Analytics, Marketing ROI, Multichannel Marketing
Measuring your marketing halo—particularly direct response and broad reach—is notoriously difficult. Watch the on-demand webinar as our analytics leaders synthesize 20+ years of multi-channel attribution experience.
Read MoreBuyer Journeys, Content Marketing, Customer Experience
CMOs and CROs face an increasingly complex environment to engage new buyers across a surplus of digital channels and shorter attention spans. Download the step-by-step framework to mapping buyer journeys and a case study showing how we put our methodology into practice.
Read MoreCustomer Experience, Market Insights
To identify which Customer Experience strategies are driving revenue success for Insurance businesses, we analyzed real customer conversations, competitors, and client insights to uncover strategies we see the most successful companies adopting. Download the report for 4 mandates to build the most effective CX-oriented organization.
Read MoreChannel Partner Enablement, Customer Experience, Go-to-Market Strategy
Download this guide as we help senior executives understand and strategize a plan for success around this new platform-as-a-channel ecosystem.
Read MoreCustomer Experience (CX) has now become a central differentiator for the most successful tech companies. Watch the on-demand webinar as we cover four mandates from our report “Building A Customer Experience Driven Culture for Revenue Success.”
Read MoreDuring the 2020 open enrollment season, carriers, brokers, companies, and employees had to navigate new HR and administration technologies, a complex and diverse product landscape, and steadily increasing prices. Some carriers and brokers had real wins—and others struggled to win over buyers. Access our on-demand webinar for lessons from open enrollment 2020, …
Read MoreChannel Partner Enablement, Go-to-Market Strategy
With over 25+ years executing best-in-class partner programs, we know a well-designed partner program can set the stage for success. Download the framework for a comprehensive look at all components and three “Quick Start” areas for partner success.
Read MoreWith the cost of customer acquisition generally estimated to run 3X to 25X that of cross-selling, the economics of cross-selling is compelling. Download the simplified framework and get four imperatives to cross-selling at scale.
Read MoreBuyer Journeys, Content Marketing, Sales Enablement
The cornerstone of sales enablement is empowering sales resources with the right message in the right format for the right buying scenario. Download the framework for 11 go-dos to lay a foundation for a data-enabled content factory.
Read MoreBuyer Journeys, Content Marketing, Customer Experience
CMOs and product marketers face an increasingly high hurdle to engage personally with their prospective buyers. Download the framework for a 10 step checklist to creating actionable personas for incremental revenue growth.
Read MoreMarketing Analytics, Marketing ROI, Multichannel Marketing
ROI-tunnel vision has led companies to focus their efforts on channels that are more easily measured, while channels with harder-to-measure success dwindle. Download the framework for all the details on running a multichannel marketing halo analysis and get our checklist of 9 to-do’s..
Read MoreCustomer Experience, Customer Retention
We’ve identified a 6-step approach to improve the customer experience, ultimately helping you drive customer loyalty. Download the framework to learn about our 6-step ethnographical approach to improving the customer experience, and get our checklist for the 9 to-do’s to ensure research success.
Read MoreCustomer Experience, Market Insights
To identify which customer experience-driven strategies are guiding Technology businesses’ success, we analyzed real customer conversations, breaking news, and more from across the web to find stories of superior Customer Experience (and some sub-par). Download the report for 4 mandates to build the most effective …
Read MoreCompanies that focus on go-to-market and match their routes-to-market with well-designed and operated channels generate more value. Download the framework to get a 7-step approach to designing a channel-centric strategy, and checklist for the 6 critical go-do’s when embarking on a channel redesign.
Read MoreThere are 3 key inputs to optimize B2B return on marketing investment as well as critical dos and don’ts. Download the framework for detail into these inputs and get 6 critical dos and don’ts to optimize your B2B marketing mix.
Read MoreThere are 7 key traits to establish a strong data foundation that will help prepare you for a successful digital sales transformation. Download the framework for these 7 key traits and get 9 actionable tasks to help you prepare for digital sales transformation.
Read MoreChannel Partner Enablement, Go-to-Market Strategy, Growth Pathways
Never before have Tech enterprises experienced such a massive transition—from on-prem to cloud, and from one-time transactions to recurring, subscription revenue models. In the on-demand webinar “5 Actions for Success in the XaaS Subscription Economy,” we surface the top go-to-market issues you must navigate.
Read MoreChannel Partner Enablement, Go-to-Market Strategy, Sales Enablement
Our core building blocks of best-in-class sales enablement programs are essential starting points for planning. Download the framework for 4 key steps to formalize and actualize an agile sales enablement roadmap.
Read MoreBridging your data, technology, and consumer experiences.
Fresh insights to power your go-to-market® every month.
Read our best content on data-driven go-to-market® strategy.
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