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Link to: Measuring Marketing’s Effectiveness

EXECUTIVE WHITEPAPER

The Ultimate Whitepaper: Measuring Marketing’s Effectiveness

An executive-level whitepaper that covers imperatives and methods for CMOs and analytics teams in driving measurable marketing ROI.

Resources

Topics

Industries

Resource Type

Webinar

Activating Competitive Response to Fintech Disruption

Customer Experience, Go-to-Market Strategy

Fintech entrants are changing the customer value equation and causing a major impact on consumers’ behavior. Access our on-demand webinar to learn how to capitalize on 4 incumbent advantages and activate a competitive response to fintech disruption.

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Research

Fintech Disruption Go-to-Market Toolkit

Market Insights

Shifting demographics, consumer preferences, and expectations are massively disrupting the once predictable financial services industry. Access the guide, “FinTech Disruption Go-to-Market Toolkit,” for immediate go-to-market strategies against disruption.

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Webinar

Reboot Sales Enablement: Arming Sellers in the New Go-to-Market Reality

Go-to-Market Operations, Sales Enablement

Market leaders have changed how they go to market during this disruption, focusing on how to accelerate sales initiatives in a more agile and customer-centric way. Watch the 30-minute on-demand webinar as we share how to reboot sales enablement to reach optimal sales productivity.

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Webinar

Reboot Sales Territories: Rethinking Geographic Territory-Based Sales Models

Digital Sales, Go-to-Market Operations, Sales Coverage

Augmenting geographic-centric planning with more industry and market-centric expertise and context will be critical in the post-coronavirus era. Watch our on-demand webinar as we cover how to reboot sales territories to optimize sales models and apply data-driven sales motions for faster sales cycles and greater ROI.

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Webinar

Reboot Customer Retention: Using Data to Idle Defection Risk

Customer Experience, Customer Retention

Leaders must rigorously measure and track customer experience to predict which customers will defect. Watch the on-demand webinar as we cover how to reboot your customer retention with the specific data points needed to predict at-risk buyers.

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Webinar

Reboot Customer Cross-Sell: How to Capitalize on High Yield Opportunities Now

Cross-Selling, Go-to-Market Strategy

As companies bounce back from lockdowns, sales and customer experience teams need to focus their resources on high yield revenue opportunities for an aggressive restart. Watch our on-demand webinar as we cover how to reboot customer cross-sell including the data points needed to predict buyer …

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Webinar

Reboot Your Buyer Experience: Aligning to Your Customers’ New Journey

Buyer Journeys, Customer Experience, Go-to-Market Strategy

As the markets re-emerge, go-to-market strategies must be altered to ensure you are delivering your most compelling message at the right time to the right buyer through the right channel. Watch our on-demand webinar that covers 5 steps to reboot your buyer experience for greater …

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Webinar

Multi-touch Attribution & Measuring Your Marketing Halo

Marketing Analytics, Marketing ROI, Multichannel Marketing

Measuring your marketing halo—particularly direct response and broad reach—is notoriously difficult. Watch the on-demand webinar as our analytics leaders synthesize 20+ years of multi-channel attribution experience.

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Framework

Mapping Buyer Journeys for Optimal Engagement and GTM Performance

Buyer Journeys, Content Marketing, Customer Experience

CMOs and CROs face an increasingly complex environment to engage new buyers across a surplus of digital channels and shorter attention spans. Download the step-by-step framework to mapping buyer journeys and a case study showing how we put our methodology into practice.

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Research

Driving Revenue Success Through Customer Experience Enablement

Customer Experience, Market Insights

To identify which Customer Experience strategies are driving revenue success for Insurance businesses, we analyzed real customer conversations, competitors, and client insights to uncover strategies we see the most successful companies adopting. Download the report for 4 mandates to build the most effective CX-oriented organization.

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Guide

Winning in The Platform-as-a-Channel Ecosystem

Channel Partner Enablement, Customer Experience, Go-to-Market Strategy

Download this guide as we help senior executives understand and strategize a plan for success around this new platform-as-a-channel ecosystem.

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Webinar

Building A Customer Experience Driven Culture for Revenue Success

Customer Experience

Customer Experience (CX) has now become a central differentiator for the most successful tech companies. Watch the on-demand webinar as we cover four mandates from our report “Building A Customer Experience Driven Culture for Revenue Success.”

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Webinar

Inside the Mind of the Benefits Buyer: Lessons from Open Enrollment 2020

During the 2020 open enrollment season, carriers, brokers, companies, and employees had to navigate new HR and administration technologies, a complex and diverse product landscape, and steadily increasing prices. Some carriers and brokers had real wins—and others struggled to win over buyers. Access our on-demand webinar for lessons from open enrollment 2020, …

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Framework

Designing a Best of Breed Partner Program

Channel Partner Enablement, Go-to-Market Strategy

With over 25+ years executing best-in-class partner programs, we know a well-designed partner program can set the stage for success. Download the framework for a comprehensive look at all components and three “Quick Start” areas for partner success.

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Framework

Cross-Selling at Scale – Optimizing Your Sales and Marketing Motions for Account Growth

Cross-Selling, Sales Coverage

With the cost of customer acquisition generally estimated to run 3X to 25X that of cross-selling, the economics of cross-selling is compelling. Download the simplified framework and get four imperatives to cross-selling at scale.

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Framework

Blending Art and Science to Optimize Sales Enablement Content

Buyer Journeys, Content Marketing, Sales Enablement

The cornerstone of sales enablement is empowering sales resources with the right message in the right format for the right buying scenario. Download the framework for 11 go-dos to lay a foundation for a data-enabled content factory.

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Framework

Activating a Persona-Based Messaging Architecture

Buyer Journeys, Content Marketing, Customer Experience

CMOs and product marketers face an increasingly high hurdle to engage personally with their prospective buyers. Download the framework for a 10 step checklist to creating actionable personas for incremental revenue growth.

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Framework

Multi-touch Attribution & Measuring Your Marketing Halo

Marketing Analytics, Marketing ROI, Multichannel Marketing

ROI-tunnel vision has led companies to focus their efforts on channels that are more easily measured, while channels with harder-to-measure success dwindle. Download the framework for all the details on running a multichannel marketing halo analysis and get our checklist of 9 to-do’s..

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Framework

An Ethnographic Approach to Drive Customer Loyalty

Customer Experience, Customer Retention

We’ve identified a 6-step approach to improve the customer experience, ultimately helping you drive customer loyalty. Download the framework to learn about our 6-step ethnographical approach to improving the customer experience, and get our checklist for the 9 to-do’s to ensure research success.

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Research

Building A Customer Experience Driven Culture for Revenue Success

Customer Experience, Market Insights

To identify which customer experience-driven strategies are guiding Technology businesses’ success, we analyzed real customer conversations, breaking news, and more from across the web to find stories of superior Customer Experience (and some sub-par). Download the report for 4 mandates to build the most effective …

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Framework

Choosing, Building, and Enabling Routes-to-Market for High Performance

Sales Coverage

Companies that focus on go-to-market and match their routes-to-market with well-designed and operated channels generate more value. Download the framework to get a 7-step approach to designing a channel-centric strategy, and checklist for the 6 critical go-do’s when embarking on a channel redesign.

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Framework

Optimizing B2B Return on Marketing Investment​

Marketing ROI

There are 3 key inputs to optimize B2B return on marketing investment as well as critical dos and don’ts. Download the framework for detail into these inputs and get 6 critical dos and don’ts to optimize your B2B marketing mix.

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Framework

Conducting a Data Audit to Prepare for Digital Sales Transformation

Digital Sales

There are 7 key traits to establish a strong data foundation that will help prepare you for a successful digital sales transformation. Download the framework for these 7 key traits and get 9 actionable tasks to help you prepare for digital sales transformation.

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Webinar

5 Actions for Success in the XaaS Subscription Economy

Channel Partner Enablement, Go-to-Market Strategy, Growth Pathways

Never before have Tech enterprises experienced such a massive transition—from on-prem to cloud, and from one-time transactions to recurring, subscription revenue models. In the on-demand webinar “5 Actions for Success in the XaaS Subscription Economy,” we surface the top go-to-market issues you must navigate.

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Framework

Building an Agile Sales Enablement Program Roadmap

Channel Partner Enablement, Go-to-Market Strategy, Sales Enablement

Our core building blocks of best-in-class sales enablement programs are essential starting points for planning. Download the framework for 4 key steps to formalize and actualize an agile sales enablement roadmap.

Read More
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