4 Building Blocks for CROs to Drive Channel Transformation
Watch the 30-minute, on-demand webinar that covers a clear path forward for CROs to successfully drive partner channel transformation.
A CRO’s Guide to Transforming the Channel for XaaS Success
/in Channel Partner Enablement, Go-to-Market Strategy Technology Research /by Mike KelleherCROs are faced with a burning question, “How do I transform and future-proof my partner channels to drive efficient revenue growth in the subscription economy?” We highlight 2023 challenges/priorities (and beyond) and present a clear path forward for CROs to transform their partner channels for XaaS success.
Building a High-Performance Marketing Analytics Function
/in Marketing Analytics Webinar /by Andy HasselwanderWatch the summarised walkthrough of the whitepaper “A Roadmap for Modern Marketing Analytics,” which includes the root causes of analytics struggles and best practices to maintain marketing data, build a robust analytics function, and power decision-making.
A Roadmap for Modern Marketing Analytics
/in Marketing Analytics Whitepaper /by Andy HasselwanderFor all the promise of data-driven marketing decision-making, Gartner predicts CFOs will slash marketing analytics teams by 60% in 2023. These pages outline the scope of Marketing Analytics jobs-to-be-done and detail the functional building blocks that teams need to better diagnose issues, predict outcomes and progress on marketing goals.
Go-to-Market Footprint Expansion
/in Growth Pathways Case Study /by MarketBridgeInsurance provider builds new revenue stream and exceeds growth projections by 61% working with MarketBridge. Learn more in our case study.
Designing Sales Compensation Programs
/in Sales Coverage, Sales Enablement Case Study /by MarketBridgeSaaS Company drives 40% increase in opportunity value with best-in-class competitive compensation after working with MarketBridge. Learn more in our case study.
Optimizing Sales Coverage
/in Sales Coverage Case Study /by MarketBridgeSaaS Company sees 42% improvement in sales efficiency with improved go-to-market sales strategy after MarketBridge assessment. Learn more in our case study.
Measuring the Long and Short-Run Impact of Brand Investments
/in Marketing ROI Technology Webinar /by Andy HasselwanderDirect from the 2022 ANA Data & Technology Conference, listen in as our CAO Andy Hasselwander covers how to measure the long and short-run impact of brand investments.
How Financial Advisor Needs Are Changing Amid Economic Uncertainty
/in Digital Sales, Growth Pathways, Market Insights Investment Management Research /by MarketBridgeA benchmark study for Asset Management, Sales, and Marketing leaders on supporting Financial Advisor needs post-pandemic growth.
Go-to-Market Science Webinar Series
/in Go-to-Market Operations, Go-to-Market Strategy Webinar /by MarketBridgeA webinar series for Sales, Marketing, and CX Leaders on building go-to-market success “scientifically;” hypothesize, analyze, design, and build the right backbone for sustainable revenue growth.
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