B2B organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner’s findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
2023 was another fast-paced year when it came to marketing measurement. Watch the on-demand presentation for a summary of marketing effectiveness trends from 2023 and predictions for 2024.
Fortune 50 payer uses marketing analytics to increase preventive screenings and optimize spend after working with MarketBridge. Learn more in our case study.
2023 was another fast-paced year when it came to marketing measurement. Download the whitepaper for an 11-page summary of marketing effectiveness trends from 2023 and predictions for 2024.
The second whitepaper in our series, “A Roadmap to Modern B2B Go-to-Market,” encompasses two main topics that enable growth—Operations and Analytics. Download the comprehensive 41-page whitepaper and learn more about this 3-part series.
Drawing on deep industry expertise, this paper examines five disruptions impacting go-to-market strategy along with specific best practice solutions. Download the comprehensive 27-page whitepaper to learn more about navigating channel disruptions in healthcare.
Businesses with direct customer ties have a unique advantage in driving sales. However, they often struggle to measure the long-term benefits of brand and upper-funnel marketing—focusing instead on short-term gains. This framework unpacks the value of brand marketing and how to measure its impact for long-term growth.
Hear from leaders of world-class marketing data science teams about what they see as the best practices around four topics: 1) maintaining an audience-first posture, 2) marketing data for use in analytics, 3) marketing measurement, and 4) building world-class marketing analytics teams.
Listen in as our Chief Analytics Officer covers the lower funnel ecosystem, cobra effect in digital advertising, as well as the evolution of and methods to overcome the measurement trap direct from the #ANAMeasurement Conference.
To optimize marketing in consumer tech, download this guide for 3 key marketing imperatives to balance marketing/advertising investments across indirect and direct-to-consumer (D2C) channels.
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