How Consumer Finance Marketers Can Increase Effectiveness & Decrease Costs

Spending the highest percent of revenue on Marketing of any industry, consumer finance companies rely heavily on marketing to drive business growth. Download our executive guide for 3 imperatives to better quantify marketing’s impact and balance investments across online and offline channels.

4 Building Blocks for CROs to Drive Channel Transformation

Watch the 30-minute, on-demand webinar that covers a clear path forward for CROs to successfully drive partner channel transformation.

A CRO’s Guide to Transforming the Channel for XaaS Success

CROs are faced with a burning question, “How do I transform and future-proof my partner channels to drive efficient revenue growth in the subscription economy?” We highlight 2023 challenges/priorities (and beyond) and present a clear path forward for CROs to transform their partner channels for XaaS success.

Building a High-Performance Marketing Analytics Function

Watch the summarised walkthrough of the whitepaper “A Roadmap for Modern Marketing Analytics,” which includes the root causes of analytics struggles and best practices to maintain marketing data, build a robust analytics function, and power decision-making.

A Roadmap for Modern Marketing Analytics

For all the promise of data-driven marketing decision-making, Gartner predicts CFOs will slash marketing analytics teams by 60% in 2023. These pages outline the scope of Marketing Analytics jobs-to-be-done and detail the functional building blocks that teams need to better diagnose issues, predict outcomes and progress on marketing goals.

Go-to-Market Footprint Expansion

Insurance provider builds new revenue stream and exceeds growth projections by 61% working with MarketBridge. Learn more in our case study.

Designing Sales Compensation Programs

SaaS Company drives 40% increase in opportunity value with best-in-class competitive compensation after working with MarketBridge. Learn more in our case study.

Optimizing Sales Coverage

SaaS Company sees 42% improvement in sales efficiency with improved go-to-market sales strategy after MarketBridge assessment. Learn more in our case study.

Measuring the Long and Short-Run Impact of Brand Investments

Direct from the 2022 ANA Data & Technology Conference, listen in as our CAO Andy Hasselwander covers how to measure the long and short-run impact of brand investments.

How Financial Advisor Needs Are Changing Amid Economic Uncertainty

A benchmark study for Asset Management, Sales, and Marketing leaders on supporting Financial Advisor needs post-pandemic growth.