Insights

Channel Partner Enablement

Our report shows that only 35% of Chief Revenue Officers (CROs) and executives are very satisfied with partner performance heading into 2023. Access the report to learn more.

Marketing Analytics

Over the past decade, we have identified 6 common pitfalls that hinder effectiveness. By understanding these pitfalls upfront, marketing analytics teams can operate in a more agile, scientific way.

Marketing Analytics

MarketBridge released a new study for marketing analytics professionals looking to understand where they are on the path to advanced analytics and where they can improve.

Channel Partner Enablement, Go-to-Market Strategy

CROs are faced with a burning question, “How do I transform and future-proof my partner channels to drive efficient revenue growth in the subscription economy?” We highlight 2023 challenges/priorities (and beyond) and present a clear path forward for CROs to transform their partner channels for …

Marketing Analytics

Watch the summarised walkthrough of the whitepaper “A Roadmap for Modern Marketing Analytics,” which includes the root causes of analytics struggles and best practices to maintain marketing data, build a robust analytics function, and power decision-making.

Marketing Analytics

For all the promise of data-driven marketing decision-making, Gartner predicts CFOs will slash marketing analytics teams by 60% in 2023. These pages outline the scope of Marketing Analytics jobs-to-be-done and detail the functional building blocks that teams need to better diagnose issues, predict outcomes and …

Growth Pathways

Insurance provider builds new revenue stream and exceeds growth projections by 61% working with MarketBridge. Learn more in our case study.

Sales Coverage, Sales Enablement

SaaS Company drives 40% increase in opportunity value with best-in-class competitive compensation after working with MarketBridge. Learn more in our case study.

Sales Coverage

SaaS Company sees 42% improvement in sales efficiency with improved go-to-market sales strategy after MarketBridge assessment. Learn more in our case study.

Marketing ROI

Direct from the 2022 ANA Data & Technology Conference, listen in as our CAO Andy Hasselwander covers how to measure the long and short-run impact of brand investments.

Digital Sales, Growth Pathways, Market Insights

A benchmark study for Asset Management, Sales, and Marketing leaders on supporting Financial Advisor needs post-pandemic growth.

Digital Sales

In an article for Sales & Marketing Management, Senior Vice President Steven Lewis shares his expertise on how B2B companies can drive better CX and seller productivity with digital selling.

Go-to-Market Operations, Go-to-Market Strategy

A webinar series for Sales, Marketing, and CX Leaders on building go-to-market success “scientifically;” hypothesize, analyze, design, and build the right backbone for sustainable revenue growth.

Digital Sales

Watch the on-demand webinar on digital selling; cut through the false hope of tech investments and build an omnichannel digital experience.

Lead Generation and Nurturing

Watch the on-demand, 30-minute webinar covering how to holistically assess lead generation campaign performance.

Growth Pathways

Watch the on-demand, 30-minute webinar covering a systematic and repeatable process of capturing new revenue whitespace.

Customer Experience, Go-to-Market Strategy, Marketing Analytics

Download the whitepaper for a ten-page summary of the top XaaS marketing trends that are increasingly defining success for tech marketing leaders.

Go-to-Market Strategy, Market Insights

In this webinar, Mike Kelleher and Brice Chaney, Senior Vice Presidents and Technology Vertical Leaders at MarketBridge review new industry research, benchmarks, and share three key priorities for marketing leaders.

Marketing Analytics, Marketing ROI

In our latest case study, we discuss the challenge with brand marketing and how we measure brand impact on demand. Download the case study to learn more about the objectives we accomplished.

Go-to-Market Strategy, Marketing Analytics

MarketBridge has been named as Organization of the Year by Business Intelligence Group’s annual Sales and Marketing Technology Awards, also known as The Sammys. This award highlights MarketBridge’s success in insights and analytics, specifically in go-to-market strategy.

Customer Experience, Go-to-Market Strategy

Bill Sheldon spoke with Todd Wells, Chief Marketing Officer at Acumatica, on the headwinds and tailwinds the cloud-native, enterprise resource planning (ERP) software leader is facing in a changing economy.

Marketing Analytics, Marketing ROI

As marketing success metrics become harder and harder to measure, many marketing leaders are struggling to prove their effectiveness to the C-Suite. Andy Hasselwander, Chief Analytics Officer at MarketBridge, joins Lee Kantor from the Business RadioX studios for Richmond Business Radio to explore how MarketBridge is …

Growth Pathways

Steven Lewis summarizes 4 priorities for consumer banking to steer organizations through economic uncertainty and a highly competitive environment.

Account-Based Marketing, Channel Partner Enablement, Customer Experience

In an article for Spiceworks, our Chief Revenue Officer Brice Chaney shares his expertise on how B2B technology marketers can find success in the XaaS economy.

Customer Experience

Our SVP Mike Kelleher hosts a roundtable with marketing executives from SiriusXM, Microsoft, and Pitney Bowes around the subscription economy. Watch the on-demand webinar to receive related B2B and B2C research reports.