Driving Revenue Success Through Customer Experience Enablement

To identify which Customer Experience strategies are driving revenue success for Insurance businesses, we analyzed real customer conversations, competitors, and client insights to uncover strategies we see the most successful companies adopting. Download the report for 4 mandates to build the most effective CX-oriented organization.

Winning in The Platform-as-a-Channel Ecosystem

Download this guide as we help senior executives understand and strategize a plan for success around this new platform-as-a-channel ecosystem.

Building A Customer Experience Driven Culture for Revenue Success

Customer Experience (CX) has now become a central differentiator for the most successful tech companies. Watch the on-demand webinar as we cover four mandates from our report “Building A Customer Experience Driven Culture for Revenue Success.”

Inside the Mind of the Benefits Buyer: Lessons from Open Enrollment 2020

During the 2020 open enrollment season, carriers, brokers, companies, and employees had to navigate new HR and administration technologies, a complex and diverse product landscape, and steadily increasing prices. Some carriers and brokers had real wins—and others struggled to win over buyers. Access our on-demand webinar for lessons from open enrollment 2020, including themes dominating the group benefits discussion.

Designing a Best of Breed Partner Program

With over 25+ years executing best-in-class partner programs, we know a well-designed partner program can set the stage for success. Download the framework for a comprehensive look at all components and three “Quick Start” areas for partner success.

Cross-Selling at Scale – Optimizing Your Sales and Marketing Motions for Account Growth

With the cost of customer acquisition generally estimated to run 3X to 25X that of cross-selling, the economics of cross-selling is compelling. Download the simplified framework and get four imperatives to cross-selling at scale.

Blending Art and Science to Optimize Sales Enablement Content

The cornerstone of sales enablement is empowering sales resources with the right message in the right format for the right buying scenario. Download the framework for 11 go-dos to lay a foundation for a data-enabled content factory.

Activating a Persona-Based Messaging Architecture

CMOs and product marketers face an increasingly high hurdle to engage personally with their prospective buyers. Download the framework for a 10 step checklist to creating actionable personas for incremental revenue growth.

Multi-touch Attribution & Measuring Your Marketing Halo

ROI-tunnel vision has led companies to focus their efforts on channels that are more easily measured, while channels with harder-to-measure success dwindle. Download the framework for all the details on running a multichannel marketing halo analysis and get our checklist of 9 to-do’s..

An Ethnographic Approach to Drive Customer Loyalty

We’ve identified a 6-step approach to improve the customer experience, ultimately helping you drive customer loyalty. Download the framework to learn about our 6-step ethnographical approach to improving the customer experience, and get our checklist for the 9 to-do’s to ensure research success.