Building A Customer Experience Driven Culture for Revenue Success

To identify which customer experience-driven strategies are guiding Technology businesses’ success, we analyzed real customer conversations, breaking news, and more from across the web to find stories of superior Customer Experience (and some sub-par). Download the report for 4 mandates to build the most effective CX-oriented organization.

Choosing, Building, and Enabling Routes-to-Market for High Performance

Companies that focus on go-to-market and match their routes-to-market with well-designed and operated channels generate more value. Download the framework to get a 7-step approach to designing a channel-centric strategy, and checklist for the 6 critical go-do’s when embarking on a channel redesign.

Optimizing B2B Return on Marketing Investment​

There are 3 key inputs to optimize B2B return on marketing investment as well as critical dos and don’ts. Download the framework for detail into these inputs and get 6 critical dos and don’ts to optimize your B2B marketing mix.

Conducting a Data Audit to Prepare for Digital Sales Transformation

There are 7 key traits to establish a strong data foundation that will help prepare you for a successful digital sales transformation. Download the framework for these 7 key traits and get 9 actionable tasks to help you prepare for digital sales transformation.

5 Actions for Success in the XaaS Subscription Economy

Never before have Tech enterprises experienced such a massive transition—from on-prem to cloud, and from one-time transactions to recurring, subscription revenue models. In the on-demand webinar “5 Actions for Success in the XaaS Subscription Economy,” we surface the top go-to-market issues you must navigate.

Building an Agile Sales Enablement Program Roadmap

Our core building blocks of best-in-class sales enablement programs are essential starting points for planning. Download the framework for 4 key steps to formalize and actualize an agile sales enablement roadmap.

Planning for a Successful Drip Campaign

Our team of campaign strategists assembled a checklist to help you navigate the ingredients necessary for a successful drip campaign. Download the whitepaper for this 5-step checklist to help you plan your next drip campaign.

Key Strategies To Win Over SMB Benefit Buyers

We conducted a multi-faceted research study uncovering a number of pain points and barriers—providing key strategies to win over SMB benefit buyers. Download the report for 5 actions to acquire and grow SMB accounts, plus more.

Overcoming 3 Barriers to Create a Data-Driven Sales Culture​

We’ve seen three common barriers that impede the successful adoption of data-driven insights by your sales channels. Download the framework for 10 go-do’s to break through these adoption barriers and drive revenue growth.

5 Emerging Growth Strategies to Win in the Subscription Economy

To identify which emerging growth strategies will move the needle, we’ve distilled 1,000s of data points into critical go-to-market insights. Download the report for 5 emerging strategies to future-proof your growth, tactical next steps for sales, marketing, and channel leaders, and proof points on trends and actions of top Tech leaders.