EXECUTIVE WHITEPAPER
An executive-level whitepaper that covers imperatives and methods for CMOs and analytics teams in driving measurable marketing ROI.
Teeing Up Go-to-Market Success in 2019 It’s October, so that means it must be time to begin looking ahead in earnest to 2019 priorities. Budgets may even already be set for some. If not, locking in on go-to-market priorities, program investments, and even new skill …
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This large financial services firm deployed a data-driven cross-sell program across thousands of mid-market merchants to drive increased product penetration and usage and achieve significant improvements in sales and marketing productivity. In the recent CMO Survey, FinServ respondents indicated that more than 75% of their …
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Return on Marketing Analytics Issue #5, October 1st, 2018 Creating a truly data-driven organization is a priority for every sales and marketing executive. To become truly data-driven, disparate data sources, flexible software, and smart human beings all have to come together. This integration remains a …
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Getting Ready to Go-to-Market in 2019 Issue #4, September 17th, 2018 As the Fall season officially kicks into high gear, the minds of sales and marketing executives are turning to 2019 planning. This issue of the MarketBridge Insider is thus devoted to helping you peer …
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We’re Not Out to Make Friends Issue #3, September 4th, 2018 Do you think you’re the world’s greatest strategist? Are you convinced that your “gut instincts” are right 99% of the time? Admit it — you are as scared of making the wrong strategic and …
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Bethesda, MD — August 28, 2018 — MarketBridge Corp (“MarketBridge”), a leading provider of AI-and Hi-powered go-to-market solutions announced it has entered into a distribution agreement with Dun & Bradstreet, the global leader in commercial data, analytics, and insights for businesses. This agreement enables MarketBridge …
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To explain what marketing analytics is we’ve created a “family tree” that breaks the field down from high-level to more detailed. Download the high-resolution, printable version of the Marketing Analytics Family Tree.
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Think About Go-To-Market on Your Next Ride Issue #2, August 20th, 2018 Would you pay >$1 million just for the “right to compete” in each sales territory? Probably not, but until a few years ago, this is what NYC taxi drivers had to do under …
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The Killer Slide Series on Data-Driven Revenue Growth In Episode 6, MarketBridge’s CEO discusses how to build a scalable cross-selling engine by applying machine learning and analytics in making sales and marketing decisions. Businesses’ existing customers expect sales reps and marketers to deliver more personalized …
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Best Practices for Sustainable Growth Issue #1, August 7th, 2018 GDP growth of 4% may sound great, but if you or your competitors are targeting 10% growth or more, then someone must be gaining market share while another is losing. Every market has its own …
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The Killer Slide Series on Data-Driven Revenue Growth In Episode 5, MarketBridge’s CEO discusses how to improve customer acquisition and reduce CAC (customer acquisition costs) in 3 steps. With email response rates declining and sale’s lead acceptance low, today’s demand waterfall is steep. In fact, …
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The Killer Slide Series on Data-Driven Revenue Growth Let’s get tactical… In Episode 4, MarketBridge’s CEO discusses how to use existing data and content to fuel your specific acquisition, cross-selling or upselling revenue growth objectives. We get it, attempting to aggregate every data source can …
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In Episode 3, MarketBridge CEO, Tim Furey, addresses an unpopular but important topic for revenue growth – Are you paying attention to revenue risk signals?
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The Killer Slide Series on Data-Driven Revenue Growth In Episode 2, MarketBridge CEO, Tim Furey, gets tactical on making this year’s sales target or obtaining at least 15% YoY growth. So where is that revenue going to come from? Businesses have to consider the inevitable …
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The Killer Slide Series on Data-Driven Revenue Growth In Episode 1, MarketBridge CEO, Tim Furey breaks down two distinct strategies to grow revenues – the race to acquire and the race to gain share of wallet. By understanding the customer data and trigger-based sales and …
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Las Vegas, NV – February 26, 2018 – MarketBridge was presented with a Silver Stevie® Award in the Sales Training Practice of the Year category and a Silver Stevie® Award in the Incentive, Rewards, or Recognition Provider of the Year at the 12th annual Stevie …
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The Most Powerful Market Intelligence that Channel and Marketing Leaders are Missing Listen in to our 20 minute on-demand webinar as we share a data and insight rich approach to arming direct marketing teams and channel partners with today’s most relevant digital discussions. From breaking …
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DigitalPulse™ becomes MarketBridge’s fastest growing solution as enterprise leaders sign-on for access to in-depth strategic intelligence. Bethesda, MD – Nov. 15, 2017 – MarketBridge today announced that DigitalPulse™, a subscription-based monthly intelligence report, has moved to the lead as their top selling solution for sales, …
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New data-driven, fully managed solutions that… Enable sales teams to achieve up to 40% improvement in coverage, conversion and productivity Provide marketers with increased pipeline visibility and multi-channel sales impact Leverage existing enterprise CRM and marketing automation platforms with no additional software licensing Bethesda, MD …
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We know that recruiting and empowering the right channel partners is mandatory to your success. But a partner portal and a “one-size fits all” approach won’t work for all of your partners. Watch this on-demand webinar with MarketBridge and Allbound to learn how to use …
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DOWNLOAD THE GUIDE HI (Human Intelligence) + AI: Combining the Elements for Greater Marketing Conversions If you’re telling yourself, “AI is too advanced for my marketing team so I’m better off waiting until next year to look into it,” go ahead and download this guide. …
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DOWNLOAD THE GUIDE AI for Sales: What it Really Means and How to Unleash Reps’ Maximum Sales Potential Let me guess… You hear “AI” and want to jump ship. The first thing that comes to mind when you think of artificial intelligence is probably robots …
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Las Vegas, NV – March. 2, 2017 – MarketBridge was honored with two Stevie® Awards at the 11th annual Stevie Awards for Sales & Customer Service: A Silver Stevie® Award in the category of Incentive, Rewards and Recognition Provider of the Year and a Bronze …
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There’s a lot of hype around Artificial Intelligence. And while we all see the potential of AI, the business media has over-complicated the term to mean machine learning, bots, and speech recognition tools. In reality, AI for sales is as simple as getting richer, more …
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At MarketBridge, we believe artificial intelligence can be used to solve an age-old challenge for sales reps – “How do I better target and how can I speed up prospect research?” But AI doesn’t have to be as complex as bots, speech recognition and machine …
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